Pascucci has rebranded. Based on the slogan 'Sense of Italy', the space design, menu, and brand identity have been completely revamped. In the logo, the existing red and black colors have been changed to gold, except for 'Caffe'.
The store interior uses wood colors and features grid shelves and flower patterns. To spread espresso culture, the 'Espresso Plate' menu was newly introduced. It is composed of affogato, con panna, strapazzato, and macchiato to choose from. The traditional Italian dessert 'Cassata Tiramisu' was also released. All coffee menus use 'Golden Sack' blended coffee beans directly imported from the Italian headquarters.
The way stores are operated has also changed. There are four types of stores: 'Core' stores that contain the brand's core values, 'Centro' that introduces specialized menus, 'Espresso Bar' that specializes in espresso coffee, and 'Special Stores' that take special commercial areas into consideration.
