Ancestrel, a UK natural wine importer and distributor, has established a new brand identity with London design studio All Purpose. Founded in 2016, Ancestrel has been supplying natural and artisan wines to restaurants and retailers across the UK. This redesign has been applied across the entire brand, from the logo and website to packaging, merchandise, and graphics for industry events. The new logo is a custom wordmark loosely derived from a bunch of grapes. The letters connect and overlap to form a single mass. Like fruit hanging from a grapevine, the logo [… ]
Uber has completely revamped the icon system of its enterprise design system, Base. This project was unveiled by Group Product Design Manager Samira Rahimi in March 2026. The existing icons were designed around 3px outlines, sharp corners, and geometric shapes. However, as services and features expanded, it became difficult to express complex meanings within the limited pixel space. Consistency was also compromised as different products used filled and outline icons. Accessibility issues were another reason for the revamp. Uber [… ] filled icons
Sharp Type has unveiled the new typefaces Redward and Redward Mono, designed by Marc Rouault. Released in August 2026, Redward is a serif typeface that reinterprets the lineage of Edward Benguiat's ITC Bookman. Wide character widths, high x-heights, and thick slab-shaped serifs create the basic impression. Redward consists of Roman and Mono families, each offering six weights and an italic version. It was designed with both display and body text typesetting in mind, and the variable font system [… ]
Calendarly has revamped its brand identity to align with the expansion of its service areas. The new brand system was handled by the Philadelphia-based design studio Smith & Diction. On August 19, 2026, Calendarly officially announced Notetaker, an AI meeting recording tool, and Callie, an AI assistant. The product line, which previously focused on scheduling, has expanded its scope to become a platform handling pre- and post-meeting tasks, including Scheduling, Notetaker, Contacts, Payments, and Callie. Smith & Diction [… ]
Xiaomi has unveiled its next-generation operating system, HyperOS 4. This update redesigns the interface around a new visual system that Xiaomi calls "Life-like Aesthetics." It is characterized by utilizing the relationship between light, materials, and space to make the screen respond to user interactions and the surrounding environment. A key element is "Soft Light Glass." A translucent, glass-like UI adjusts its transparency to match the background and content. When you press a button or drag an element, light follows the movement [… ]
Anthropic, Blackstone, and Hellman & Friedman have launched 'Ode with Anthropic,' an enterprise AI services company. Ode helps companies translate AI experiments into actual business systems. It builds enterprise-specific systems by connecting Anthropic's AI models with engineering teams. The organization of Fractional AI, an AI services company acquired in May 2026, served as the operational foundation, and the name and brand 'Ode' were officially unveiled on July 15. The brand [in the US] […]
Salesforce has unveiled a new brand identity. This update was carried out in collaboration with New York-based design studio Athletics. The core concept of the new brand system is 'The Atmosphere of Possibility.' While maintaining Salesforce's existing cloud image, the system of graphics, color, typography, and illustration has been expanded. The new graphic language begins with the circle within the Salesforce Cloud logo. Athletics has expanded the circle into 360-degree panoramas and various frames. The graphics feature depth and [… ]
Fierce criticism has been mounting within the design community following the release of Google Design's goal management sample app, 'Achieve.' Google Design unveiled Achieve's interactions via X and Instagram on August 11. When a task is completed, high-contrast graphics and animations appear instead of the standard Material Ripple effect. The design is intended to express an experience of celebrating small achievements. The issue, however, was the reaction to the overall quality of the screen rather than the animations. On the official Instagram, ‘Google’s […]
Supreme has unveiled the limited-edition Analogue Pocket, a collaboration with Analogue. Included in Supreme's Fall/Winter 2026 collection, the product is produced in two versions: 24K gold plating and glossy red. Both models feature an aluminum unibody and the Supreme logo on the front and back. The Analogue Pocket is a handheld gaming console capable of using actual Game Boy, Game Boy Color, and Game Boy Advance cartridges. Instead of software emulation, it utilizes an FPGA to [… ]
Nothing Personal, the editorial platform of the Mozilla Foundation, has unveiled a new brand identity. Nothing Personal is a global technology and culture magazine that launched in October 2025. It covers privacy, AI, platform power, and internet culture. The editorial board is led by journalist Bourrée Lam, formerly of The Atlantic, The Wall Street Journal, and Freakonomics. The brand identity was designed by Natasha Jen and her team at Pentagram as part of the Mozilla Foundation's rebranding. The core of the strategy is 'belong and [… ]
Microsoft is integrating Copilot for personal use and Microsoft 365 Copilot for work into a single app experience. The update begins on August 18. Users can use both their personal and work/school accounts within the new Copilot app. Chats and content from personal accounts that previously used both apps together will also be migrated to the single app. In the integrated app, users can directly access Microsoft 365 apps and files, such as Word, Excel, and Outlook. Email and Calendar, [… ]
Instagram has changed the wordmark used at the top of its app for the first time in 10 years. The previous wordmark had been in use since 2016. Instagram CEO Adam Mosseri unveiled the new design on August 13, explaining that it was time to refine the wordmark as it had remained unchanged for ten years. This change centers on the wordmark displaying the name 'Instagram,' rather than the app icon. The new wordmark reduces the existing connected cursive structure and incorporates letter forms closer to print. The first letter [… ]
