Minimalist mobile phone brand Light has unveiled the 'Light Flip,' a foldable phone equipped with a physical keypad. Designed for users who want to escape the infinite scrolling and notifications of smartphones, the device is priced at $299 in the U.S. and is scheduled to begin shipping in April 2027. Instead of a touchscreen, the Light Flip features a 2.8-inch OLED display and a T9-style physical keypad. It eliminates the external screen and features a small light on the front that only indicates notification status. Calls, texts, alarms, [… ]
Digital artists Lu Yan and Zhiyi Zhang have unveiled 'Rams System Icons,' inspired by the design philosophy of Dieter Rams. This icon project expresses familiar digital functions—such as cameras, music, email, and calculators—as three-dimensional objects that resemble Braun industrial products. By combining warm gray plastic surfaces with metallic materials and orange and yellow buttons, the icons recreate the impression of 20th-century Braun products. They can actually be pressed or rotated [… ]
Game publisher Bethesda Softworks has unveiled a new logo to commemorate its 40th anniversary. Bethesda described it as a “logo inspired by our roots.” It has not yet been revealed whether this design is a commemorative logo used only for the 40th anniversary or a new identity to be applied across the entire brand going forward. The new logo departs significantly from the black sans-serif wordmark that has been in use since 2010. Using long, angular letters, strong colors, and a light-diffusing effect, it combines retro-futurism and [… ]
Bonnie Clyde has unveiled a new brand identity. This project focused on redefining eyewear not merely as a fashion item, but as a medium for self-expression. Through cultural and consumer research, the brand noted that the current eyewear market is repeating similar designs and messages. Conversely, it confirmed that consumers desire more emotional experiences such as romance, fantasy, craftsmanship, and self-expression; based on this, the brand has newly [… ] its direction
The U.S. state of Vermont has unveiled its first official tourism brand. The Vermont Tourism Board collaborated with DNCO, a place branding agency, to introduce a new brand platform called "State of Inspiration." The goal of this project is to redefine Vermont not merely as a nature destination, but as a travel destination for discovering diverse cultures and local experiences. The brand was first revealed at this year's Vermont Tourism Summit and introduced as the state's first dedicated tourism brand. Development [… ]
The Jordan Brand has unveiled a new visual identity built in collaboration with New York creative studio WØRKS. This project reinterprets the confidence, precision, style, and uncompromising perfectionism that made Michael Jordan a cultural icon into a visual language for the brand's future. At the heart of the identity is an exclusive typeface and typography system created for the brand. Inspired by Air Jordan's iconic sneakers, luxury craftsmanship, motorsports engineering, and Michael Jordan's personal design tastes, [… ]
The European Central Bank (ECB) has unveiled 10 candidate designs for the next generation of euro banknotes. Five designs were selected under the themes of 'European Culture' and 'Rivers and Birds.' Out of 1,241 submissions received from across the European Union, 25 designers advanced to the final round, and an independent jury selected the finalists from 39 proposals. The 'European Culture' designs feature Maria Callas, Beethoven, Marie Curie, Cervantes, Leonardo da Vinci, and Bertha von Suttner. By magnifying the figures' eyes and mouths or combining portraits with collages [… ]
Pfizer has unveiled a new strategic identity, brand architecture, and design system in partnership with Pentagram. This project marks the first officially established brand design system for Pfizer. As the company expands its influence into key global healthcare sectors, including cancer treatment and oncology, following the pandemic, the focus was on more closely connecting the company's purpose with the medicines patients encounter in their daily lives. The project was led by Pentagram Partner Natasha Jen. Pfizer [… ] dozens [… ]
Austrian design studio Bruch designed the brand identity for 'Speiselokal Aiche,' a restaurant located in Bad Hofgastein in the Alps. Starting from the achievements of chef and operator Tobias Eichhorn and his attitude of collecting and preserving high-quality ingredients, the design portrays the restaurant as a culinary fairy tale. The brand world features squirrels and various animal characters who gather ingredients, cook, and share food. Illustrations inspired by the nature and folklore of the Alps are used on menus, business cards, invitations, coasters, gift certificates, tableware, [… ]
Pangram has unveiled a new campaign for its monospace serif typeface, 'PP Lettra Mono'. Adoratorio, based in Brescia and Amsterdam, handled the concept and art direction for the entire campaign, expanding the single typeface into a visual world that changes across the four seasons. At the center of the campaign is an '@' symbol placed over a field. The same symbol and location transform with different colors, textures, and moods depending on the season, connecting the entire campaign. The typeface's wordmark is [… ]
X has launched its digital financial service, 'X Money,' in the United States. The service, which was previously operated as an invitation-only beta, has been expanded to X Premium and Premium+ subscribers and is currently being rolled out sequentially to select users aged 18 and older in the U.S. Launch schedules for other countries, including Korea, have not been disclosed. X Money is designed to allow users to handle digital wallets, person-to-person transfers, account transfers, and bill payments within the X app. [… ]
"Fearless Girl," the iconic sculpture on New York's Wall Street, has unveiled a new brand identity. Branding studio Rudy collaborated with strategic partners Odd Shaped Objects and State Street to design a visual framework that extends the sculpture's message into campaigns, education, and digital experiences. Emerging ahead of International Women's Day 2017, Fearless Girl is an approximately 1.2-meter-tall [… ] created by sculptor Kristen Visbal.
