Studio Cera has unveiled a new brand identity in collaboration with Ofform Studio. This project focused on visually expressing the historicity, memory, and diverse cultural layers pursued by the interior architecture studio, Studio Cera. It is characterized by the establishment of a brand system that goes beyond simply implementing a minimalist design, capable of simultaneously conveying sophisticated structure and a profound narrative. The brand system [… ] the proportions of classical architecture and modern restraint
Brazilian designer Matheus Bredov has unveiled a new visual identity for the Capoeira group 'Ginga.' Ginga is a cultural project that operates Capoeira workshops and educational programs. This design portrays Capoeira as a living culture where bodily movement, rhythm, history, and collective memory constantly intersect. The visual system is centered around bold editorial typography, intense colors, and high-contrast documentary photographs. The typography evokes movements of stretching and rotating the body, and fluid [… ]
Digital artists Lu Yan and Zhiyi Zhang have unveiled 'Rams System Icons,' inspired by the design philosophy of Dieter Rams. This icon project expresses familiar digital functions—such as cameras, music, email, and calculators—as three-dimensional objects that resemble Braun industrial products. By combining warm gray plastic surfaces with metallic materials and orange and yellow buttons, the icons recreate the impression of 20th-century Braun products. They can actually be pressed or rotated [… ]
Game publisher Bethesda Softworks has unveiled a new logo to commemorate its 40th anniversary. Bethesda described it as a “logo inspired by our roots.” It has not yet been revealed whether this design is a commemorative logo used only for the 40th anniversary or a new identity to be applied across the entire brand going forward. The new logo departs significantly from the black sans-serif wordmark that has been in use since 2010. Using long, angular letters, strong colors, and a light-diffusing effect, it combines retro-futurism and [… ]
Bonnie Clyde has unveiled a new brand identity. This project focused on redefining eyewear not merely as a fashion item, but as a medium for self-expression. Through cultural and consumer research, the brand noted that the current eyewear market is repeating similar designs and messages. Conversely, it confirmed that consumers desire more emotional experiences such as romance, fantasy, craftsmanship, and self-expression; based on this, the brand has newly [… ] its direction
The U.S. state of Vermont has unveiled its first official tourism brand. The Vermont Tourism Board collaborated with DNCO, a place branding agency, to introduce a new brand platform called "State of Inspiration." The goal of this project is to redefine Vermont not merely as a nature destination, but as a travel destination for discovering diverse cultures and local experiences. The brand was first revealed at this year's Vermont Tourism Summit and introduced as the state's first dedicated tourism brand. Development [… ]
The Jordan Brand has unveiled a new visual identity built in collaboration with New York creative studio WØRKS. This project reinterprets the confidence, precision, style, and uncompromising perfectionism that made Michael Jordan a cultural icon into a visual language for the brand's future. At the heart of the identity is an exclusive typeface and typography system created for the brand. Inspired by Air Jordan's iconic sneakers, luxury craftsmanship, motorsports engineering, and Michael Jordan's personal design tastes, [… ]
Pfizer has unveiled a new strategic identity, brand architecture, and design system in partnership with Pentagram. This project marks the first officially established brand design system for Pfizer. As the company expands its influence into key global healthcare sectors, including cancer treatment and oncology, following the pandemic, the focus was on more closely connecting the company's purpose with the medicines patients encounter in their daily lives. The project was led by Pentagram Partner Natasha Jen. Pfizer [… ] dozens [… ]
Austrian design studio Bruch designed the brand identity for 'Speiselokal Aiche,' a restaurant located in Bad Hofgastein in the Alps. Starting from the achievements of chef and operator Tobias Eichhorn and his attitude of collecting and preserving high-quality ingredients, the design portrays the restaurant as a culinary fairy tale. The brand world features squirrels and various animal characters who gather ingredients, cook, and share food. Illustrations inspired by the nature and folklore of the Alps are used on menus, business cards, invitations, coasters, gift certificates, tableware, [… ]
Pangram has unveiled a new campaign for its monospace serif typeface, 'PP Lettra Mono'. Adoratorio, based in Brescia and Amsterdam, handled the concept and art direction for the entire campaign, expanding the single typeface into a visual world that changes across the four seasons. At the center of the campaign is an '@' symbol placed over a field. The same symbol and location transform with different colors, textures, and moods depending on the season, connecting the entire campaign. The typeface's wordmark is [… ]
"Fearless Girl," the iconic sculpture on New York's Wall Street, has unveiled a new brand identity. Branding studio Rudy collaborated with strategic partners Odd Shaped Objects and State Street to design a visual framework that extends the sculpture's message into campaigns, education, and digital experiences. Emerging ahead of International Women's Day 2017, Fearless Girl is an approximately 1.2-meter-tall [… ] created by sculptor Kristen Visbal.
Studio Chapo of Hamburg, Germany, has unveiled its first in-house typeface, 'SC Ostrea'. Developed for product packaging and brand design, this bold display typeface is designed to maintain a strong impression even when viewed from a distance or printed at small sizes. A free trial version is currently available, and the full typeface is scheduled to be released later through selected font retailers. The form of the typeface originated from the oyster. Instead of smoothly organized letters, the rough [… ] of the oyster shell
