Ancestrel, a UK natural wine importer and distributor, has established a new brand identity with London design studio All Purpose. Founded in 2016, Ancestrel has been supplying natural and artisan wines to restaurants and retailers across the UK. This redesign has been applied across the entire brand, from the logo and website to packaging, merchandise, and graphics for industry events. The new logo is a custom wordmark loosely derived from a bunch of grapes. The letters connect and overlap to form a single mass. Like fruit hanging from a grapevine, the logo [… ]
Calendarly has revamped its brand identity to align with the expansion of its service areas. The new brand system was handled by the Philadelphia-based design studio Smith & Diction. On August 19, 2026, Calendarly officially announced Notetaker, an AI meeting recording tool, and Callie, an AI assistant. The product line, which previously focused on scheduling, has expanded its scope to become a platform handling pre- and post-meeting tasks, including Scheduling, Notetaker, Contacts, Payments, and Callie. Smith & Diction [… ]
Anthropic, Blackstone, and Hellman & Friedman have launched 'Ode with Anthropic,' an enterprise AI services company. Ode helps companies translate AI experiments into actual business systems. It builds enterprise-specific systems by connecting Anthropic's AI models with engineering teams. The organization of Fractional AI, an AI services company acquired in May 2026, served as the operational foundation, and the name and brand 'Ode' were officially unveiled on July 15. The brand [in the US] […]
Salesforce has unveiled a new brand identity. This update was carried out in collaboration with New York-based design studio Athletics. The core concept of the new brand system is 'The Atmosphere of Possibility.' While maintaining Salesforce's existing cloud image, the system of graphics, color, typography, and illustration has been expanded. The new graphic language begins with the circle within the Salesforce Cloud logo. Athletics has expanded the circle into 360-degree panoramas and various frames. The graphics feature depth and [… ]
Nothing Personal, the editorial platform of the Mozilla Foundation, has unveiled a new brand identity. Nothing Personal is a global technology and culture magazine that launched in October 2025. It covers privacy, AI, platform power, and internet culture. The editorial board is led by journalist Bourrée Lam, formerly of The Atlantic, The Wall Street Journal, and Freakonomics. The brand identity was designed by Natasha Jen and her team at Pentagram as part of the Mozilla Foundation's rebranding. The core of the strategy is 'belong and [… ]
Instagram has changed the wordmark used at the top of its app for the first time in 10 years. The previous wordmark had been in use since 2016. Instagram CEO Adam Mosseri unveiled the new design on August 13, explaining that it was time to refine the wordmark as it had remained unchanged for ten years. This change centers on the wordmark displaying the name 'Instagram,' rather than the app icon. The new wordmark reduces the existing connected cursive structure and incorporates letter forms closer to print. The first letter [… ]
Amperos, a U.S. healthcare company, has established a new brand identity with Together, a London-based design and tech agency. Amperos supports healthcare institutions in the process of recovering revenue owed by insurers by combining AI agents with RCM experts. Together set the brand's direction as "90% Trust, 10% Punk." Instead of the clinical blue color repeatedly used in the medical field, warm stone tones and mahogany black were utilized. The graphic system is based on actual insurance claims and claims rejections [… ]
The Stadtmuseum Berlin has changed its external brand name to 'Berlin Museum' and unveiled a new visual identity. This restructuring aims to connect the museums scattered across various locations under a single brand and to easily convey the institution's themes to domestic and international visitors. The foundation's legal name remains unchanged. The new identity was developed by the Berlin-based brand agency Stan Hema. Instead of a single fixed logo, it uses a fluid wordmark that applies different typefaces to 'Berlin' and 'Museum'. Nine typefaces [… ]
7UP is revamping its product flavor and visual identity in the U.S. market. Its parent company, Keurig Dr. Pepper, unveiled the new '7UP Lime Lemon' on August 10, 2026. This is a major product overhaul, the first in 15 years, shifting the flavor from the existing lemon-lime combination to one that emphasizes lime. The new product will be released sequentially across the U.S. starting in mid-August. The new recipe will be applied to 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar. In the product name [… ]
U.S. department store Nordstrom has unveiled a new exclusive typeface family to mark its 125th anniversary. Produced by the global type foundry Sharp Type, it consists of three styles—Nordstrom Serif, Nordstrom Flare, and Nordstrom Sans—and an italic version exclusive to the Serif. The goal is to utilize a single typography system across various communication environments, including in-store, advertising, and digital platforms. The starting point is Sharp Type's existing typeface, Ogg. Ogg's distinctive high stroke contrast and calligraphy [… ]
British bicycle brand Brompton has revamped its global brand identity. The work was undertaken by London-based Studio Blackburn. Launched to mark Brompton's 50th anniversary, this project focused on integrating brand expressions that varied by country and channel into a single system. The core brand strategy is 'Life Unfolded.' The new visual system originates from the structure of a Brompton bicycle folding and unfolding. While maintaining the existing logo and the symbol representing the bicycle, the graphics depicting the way the frame expands and folds [… ]
New York-based personal care brand Era69 has unveiled its brand identity and packaging in collaboration with Studio Chong. Era69 sells 'Intimate Silk Deodorant' for use on sensitive areas of the body. The project focused on creating a brand that looks like a perfume or cosmetic, moving away from the clinical image of typical hygiene products. Studio Chong designed the entire system, ranging from brand positioning to identity and tone and manner. They created a dedicated wordmark and a symbol utilizing the number '69,' and [designed] the product packaging and graphics [… ]
