The way we build products has rapidly evolved. Learning materials have become much more accessible, and various development methodologies, such as customer-centric problem definition and data-driven decision making, have become widespread.
But the market is changing even faster. Now, simply providing a "good user experience" is no longer enough for a product to survive. Consequently, expectations for products and the process for creating them are also evolving, becoming more efficient and streamlined.
There is no perfect process that works for every company.
However, the core challenges that must be addressed at each stage of product development are similar. Companies that have grown significantly have already faced these challenges and solved them using proven methods.
The problem lies in the gap between "knowing" a methodology and "using it effectively." Mechanically implementing a proven framework can easily lead to a waste of time and resources.
While these products may look appealing on the surface, they often lack a product process that truly solves the problem and delivers clear value to users.
Only by clearly understanding the process can we eliminate unnecessary steps and leverage new technologies like AI to streamline and enhance the process.
In this lecture, we'll explore the fundamentals of the product design process, from customer-centric planning to logical visual implementation.
A design leader who has achieved results at every stage of a startup from start to finish.
From being the first designer at a startup to directing the design of a team of 200, I've created design impact at every stage. My goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand.
My first startup was co-founding Lineable, an IoT-based startup that uses Bluetooth location technology to prevent lost children. Later, I designed products and brands for Our Table, a service that provides special recipes for special occasions. Later, I joined the travel startup My Real Trip as a product designer and led the design team there. I also served as Head of Design at Healing Paper, which provides services for Gangnam Unnies. I currently run the design media company "Design Compass.".
Q. How can I watch VOD?
You can view it with the Vimeo video player, which is available only on the Design Compass website.
Q. Do you provide a certificate of completion?
After registering for the course, you can receive a certificate of completion from the button on the right sidebar.
Q. What is the minimum number of students required to enroll?
There are usually 8 people, but this may vary depending on the class date.
