Strategic Thinking for Product Design

We live in an era where software powers the world. Product growth equations are becoming increasingly sophisticated, and success hinges on how quickly and effectively you implement proven methodologies.

However, simply copying other trendy products won't lead to success. Users won't have a compelling reason to use your product.

Ultimately, to survive, I need to find a point where I can monopolize the market while building the future value that my products pursue.

To impact a product through design, you need to understand this strategic thinking. Ideally, you can design directly, but if another team member is in charge, you need the ability to define the most effective design direction.

In this session, we'll explore strategic thinking that drives product growth.

index

  1. introduction
  2. 고객 가치: 가치 제안
  3. 가치 만들기: 거꾸로 일하기
  4. 가치 키우기: 가치 사슬
  5. 복리 성장: 플라이휠
  6. 경쟁 관리: SWOT
  7. Q&A

teacher

Jongmin Park

A design leader who has achieved results at every stage of a startup from start to finish.
From being the first designer at a startup to directing the design of a team of 200, I've created design impact at every stage. My goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand.

My first startup was co-founding Lineable, an IoT-based startup that uses Bluetooth location technology to prevent lost children. Later, I designed products and brands for Our Table, a service that provides special recipes for special occasions. Later, I joined the travel startup My Real Trip as a product designer and led the design team there. I also served as Head of Design at Healing Paper, which provides services for Gangnam Unnies. I currently run the design media company "Design Compass.".

  • Current) Design Compass CEO
  • Former Gangnam Unnie Head of Design
  • Former) My Real Trip Design Team Leader
  • Former UI/UX designer at Our Table
  • Former) Linearble UX Designer

guide

  • ‘You can find the Zoom URL and password to access the online webinar in 'Course'.
  • VODs will be uploaded to the 'Course' within 1-2 days after the lecture ends.
  • If the minimum number of participants is not met, the class will be postponed or cancelled with a refund.
  • Before midnight the day before the lecture: Full refund
  • On the day of the lecture: No refunds

FAQ

Q. How can I watch VOD?

You can view it with the Vimeo video player, which is available only on the Design Compass website.

Q. Do you provide a certificate of completion?

After registering for the course, you can receive a certificate of completion from the button on the right sidebar.

Q. What is the minimum number of students required to enroll?

There are usually 8 people, but this may vary depending on the class date.

course

VOD

  • Strategic Thinking for Product Design
30,000
enrollment:41
Design for Business