A strong brand is necessary for customers to recognize your products and services. Because a brand is an intangible concept that doesn't exist in the first place, it must constantly be exposed and establish its presence. Otherwise, it will quickly fade and disappear from people's memories.
The work of countless brand strategists and designers is to transform these intangible messages into understandable forms and experiences. While maintaining a consistent brand message, the method of expression continually evolves based on how customers perceive it.
The key here is "design." Design effectively expresses a brand's meaning, persuading customers and adding sensory value that is difficult to measure. To persuade a brand through design, you need to understand why the brand exists, where it wants to go, and what meaning it holds for customers.
In this webinar, we'll explore how to define "meaning," the soul of a brand, when designing a brand.
