Leveraging data to improve products has become a common practice. Teams that base their strategies on data rather than relying solely on intuition learn faster and more accurately.
However, data doesn't always tell the truth. Being solely obsessed with numbers can actually lead you astray. Therefore, the focus has recently shifted from "data-driven design" to "data-informed design," where data aids strategy development rather than simply replacing decisions.
A/B testing shouldn't simply be about confirming that "conversion rates increased by n%p." The key is understanding the nature of the data and designing a plan to focus on which data to drive impact.
Moreover, data isn't just about numbers. It encompasses not only quantitative behavioral data, but also qualitative insights from user interviews, comments and reviews left by users on other services, and even community responses. Ultimately, data is evidence of reality that can be leveraged to understand where we are and move towards a more advantageous position.
This webinar focuses on how to deeply understand and manipulate data, rather than simply viewing it. We'll explore the types of data essential for product design, the perspectives on interpretation, and the mindset that drives better decisions.
A design leader who has achieved results at every stage of a startup from start to finish.
From being the first designer at a startup to directing the design of a team of 200, I've created design impact at every stage. My goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand.
My first startup was co-founding Lineable, an IoT-based startup that uses Bluetooth location technology to prevent lost children. Later, I designed products and brands for Our Table, a service that provides special recipes for special occasions. Later, I joined the travel startup My Real Trip as a product designer and led the design team there. I also served as Head of Design at Healing Paper, which provides services for Gangnam Unnies. I currently run the design media company "Design Compass.".
Q. How can I watch VOD?
You can view it with the Vimeo video player, which is available only on the Design Compass website.
Q. Do you provide a certificate of completion?
After registering for the course, you can receive a certificate of completion from the button on the right sidebar.
Q. What is the minimum number of students required to enroll?
There are usually 8 people, but this may vary depending on the class date.
