Apple unveiled the new MacBook Pro 14, iPad Pro, and Vision Pro, all featuring the M5 chip. These new models complete Apple's fall lineup, boasting faster performance and enhanced AI processing capabilities compared to their predecessors.
The new MacBook Pro 14 starts at $1,599, the 11-inch iPad Pro starts at $999, and the new Vision Pro, including a dual-knit band, starts at $3,499. All models are already available for pre-order in most markets, with an official launch scheduled for October 22nd.
This announcement follows the launch of the iPhone 17 series and Apple Watch 11 in September, and is a strategic move targeting the December quarter, a period of peak sales ahead of the holiday shopping season. Market attention is particularly focused on the announcement, as it includes the first full quarterly results for the iPhone 17.
The heart of the new product is the M5 chip. Apple's senior vice president of hardware technologies, Johny Srouji, emphasized, "The M5 delivers a tremendous boost to AI workloads." Compared to the previous M4, the M5 delivers up to four times the compute performance and 3.5 times faster AI tasks. The next-generation 10-core GPU, with a neural accelerator embedded in each GPU core, delivers up to 1.6 times the graphics performance and up to 1.6 times the gaming frame rate.
The base MacBook Pro 14 features a 10-core CPU and GPU, 16GB of memory, a 512GB SSD, and up to 4TB of storage. The faster storage delivers efficient processing for data-intensive tasks like running AI models or editing high-resolution video. Furthermore, up to 24 hours of battery life ensures a stable workflow on the go.
While the exterior is identical to its predecessor, it retains the third Thunderbolt 4 port added in the previous generation and the Nano-texture anti-reflective display option, enhancing both practicality and the visual experience.
Meanwhile, Wall Street analysts are suggesting that Apple's decision not to raise prices this time may be a way to absorb the burden of the Trump administration's tariffs on semiconductors and Chinese components. The starting price of the M5 model remains the same as the M4 series.
While the iPad and MacBook aren't as core to Apple's business as the iPhone, they still generate significant revenue. Apple reported $6.58 billion in iPad sales and $8.05 billion in Mac sales in the June quarter. Vision Pro sales aren't disclosed separately, but experts estimate they represent a small percentage of Apple's overall revenue.
