Procreate, the design app for iPad, has announced that it will not be implementing generative AI in its products. “We will not be implementing any generative AI in our products, and I don’t like what’s happening in the industry and what it’s doing to artists,” said Procreate CEO James Cuda.
There is growing concern within the graphics creative community that AI models will use content without consent or compensation, and that as the technology advances, it will hinder the growth of the industry.
Unlike text or music, images are difficult to copy, so they did not need as strong a protection measure as other fields. Although generative AI has made copying easier, there is not even a discussion about what standards to use to protect the copyright of images.
Its competitor Clip Studio Paint attempted to introduce AI in late 2022 but withdrew it due to user opposition. Adobe has also faced criticism for its ambiguous terms regarding the use of user-generated content.
While many services such as Canva and Wacom are focusing on generative AI, Procreate is gaining great support from creators by expanding the creative experience, such as launching 'Procreate Dreams', which allows anyone to create animations.
New tools have given humans the opportunity to create more diverse values than ever before. Computers have emerged to replace paperwork, and MIDI samplers have emerged to allow us to use a variety of sounds in music.
AI has already gone beyond the technological stage of possibility and has greatly improved human work efficiency. It replaces tasks that used to take a considerable amount of time, such as extracting desired information from complex large amounts of information or interpreting information from images or videos.
But we will need to be careful about how we use AI in a market where originality is important to creators. Not everyone wants to give away their efforts for free.
Procreate makes decisions based on empathy for creators. A representative example is providing products on a one-time payment basis rather than a subscription system, which is the industry trend. This time, they made a bold decision regarding generative AI, and attention is focused on what impact this will have on the industry.
