Google has integrated a generative artificial intelligence model called Gemini into its Chrome web browser. This move, made shortly after a US court ruled that Google's search market monopoly was valid but that the sale of Chrome was unnecessary, is seen as a strategy to maintain its dominance in the search market.

Gemini is available on mobile devices and doesn't require a separate paid subscription. Users can use Gemini to summarize webpage content, compare products across multiple tabs simultaneously, schedule meetings, and more.

Gemini, integrated into Chrome, is tightly integrated with key apps like Google Calendar, YouTube, and Maps, allowing users to access various services without opening a separate window. Users can search for specific scenes in YouTube videos, check map information, and schedule events all from a single screen using Gemini.

This update goes beyond simple information summarization to include features that enhance user productivity and enhance security. For example, you can now perform AI searches directly from the Chrome address bar, suggesting relevant questions based on the content of the page you're visiting and providing summary information. Phishing detection and spam notification blocking, powered by the Gemini Nano model, have also been enhanced.

Google also plans to introduce "Agentic" functionality to Gemini in the future. This will allow AI to directly manipulate web pages for users to perform repetitive tasks like grocery shopping or hair salon appointments, freeing users to focus on other tasks. This marks the expansion of a feature previously being tested internally at Google under the name "Project Mariner."

This integration comes amidst a flurry of AI browser launches from competitors. OpenAI released an AI agent called "Operator" and began developing its own browser, while Antropic unveiled an AI browser utilizing its model, Claude. Perplexity also launched "Comet," an AI browser exclusively for paid users, in July.

As internet browsers become a battleground for generative AI competition, Google is leveraging Chrome's technological edge and extensive user base to respond. As AI-driven competition in the search market intensifies, Google's latest move is attracting attention as part of its market defense strategy through AI integration.