Korean snacks are a hot topic. Korean snacks are biscuits made by broadcasters Tyler and Needy to commemorate the 577th anniversary of Hangeul Day on October 9th last year. The two wondered why there were alphabet snacks but no Korean snacks, so they decided to make snacks so that anyone could learn Korean in a friendly way. When they first launched, they learned how to bake themselves and made snacks themselves for 14-18 hours a day for a month. They also developed Korean cookie cutters using 3D printing that they designed themselves.
The new products released this year are inspired by the Dangun myth and consist of mugwort and garlic flavors. The packaging features a cute bear and tiger eating cookies. The concept can be heavy, but the round illustrations and light pastel-toned palette make it feel friendly. Uniquely, games that can be enjoyed with Korean cookies are also provided on the web. You can choose words randomly or receive suggested words for various topics.
It is an impressive brand because the intention, story, and concept fit well together. I am sure there must have been a snack made with geometric Hangul, but I can't think of it right away. The intention of the founders, who truly love Hangul and want everyone to be able to learn it easily, can be felt throughout the brand design. I hope there will be more brands where people can enjoy Hangul like this in the future.
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