CJ Olive Young announced on the 11th that it has renewed its brand logo in line with its global business expansion. This renewal focused on improving visibility and English readability by reflecting its global and omnichannel strategies.
Since its brand launch in 1999, Olive Young has re-established its brand at every major business milestone, including the introduction of an omnichannel strategy in 2019. Previously, the logo included an olive symbol between text, but this time, the 'OLIVE YOUNG' wordmark logo was used exclusively to strengthen brand visibility in both online and offline environments.
This brand reorganization is a measure to strengthen overseas online and offline business and to consider the increase in global tourists visiting domestic stores. We provide an integrated online and offline experience by applying bold and concise fonts and vivid colors suitable for the mobile shopping environment.
An Olive Young official stated that this brand reorganization will be a turning point for the brand’s growth along with its global business expansion. They went on to say that they will do their best to expand the global K-beauty fan base so that people around the world will recognize Olive Young as a global K-beauty icon.
