1Password One password refreshed company logo. The app icon remains the same.
1Password is a password management service developed by Agilebits Inc. of Canada. Used by millions of individuals and hundreds of thousands of businesses worldwide. It is a popular service, especially among users of Apple products. You can create 'boxes' to store various passwords, credit card information, licenses, and more.
In this rebranding, 1Password started out as a question about the visual grammar of traditional security companies. We don't convince you to use a service to avoid a big deal, or we don't convince you to write a song because our technology is so good. Instead, we decided to show you what you can achieve after that rather than focusing on the action of managing your passwords.
Emotions when using the service are expressed through ring animations. Rather than expressing trust with solid walls or metal, it was expressed as if a door to a virtual portal was opened through a lock.
The symbol representing the company has become flat. The icon retains its original shape. I think it is a strategy to keep trust in the product while embracing the possibility of a new service by slightly separating the brand and product.
1Password has been a popular service for a long time and has been loved by many people. I think the perspective of taking on a new challenge beyond the usual way of expressing existing keywords is cool. However, I think it was a good choice not to express it pop enough to lose trust or change the app icon of a product that can be called heritage.
