Google Location Tracking Service 'Find Hub' Rebranding

Google has rebranded its location tracking service, 'Find My Device', to 'Find Hub'. Starting later this month, ultra-wideband (UWB) technology will be fully applied, enabling high-precision, close-range navigation similar to Apple's AirTag.

UWB provides much more precise distance and direction information than traditional Bluetooth, helping you find lost items more quickly and accurately. Apple and Samsung have already implemented this technology in their trackers.

The key change in this Find Hub is the expansion of the platform to allow users to easily track more of their belongings. Google is working with a number of partner brands, including Mokobara, Peak, and Pixbee, to integrate custom tracking devices beyond basic Bluetooth trackers.

  • Mokobara, July: Smart luggage with built-in location tracking to be launched
  • Peak: Support for special tags for ski equipment
  • Pixbee: Disney-themed Bluetooth tags coming later this year
  • Moto Tag: UWB (Ultra-Wideband) Precision Tracking Feature Update Coming Later This Month

This app overhaul goes beyond simple property tracking to include real-time location sharing between people. The People tab lets you see the profile images of friends, family, and others you’re sharing their locations with on a map, and you can even hide specific contacts from the map.

In the second half of this year, the Satellite Connectivity feature will be applied, enabling location sharing even in areas without mobile service. This is expected to be an effective feature, especially for ensuring safety during outdoor activities or travel.

Partnerships with airlines have also been announced. Working with major airlines including Aer Lingus, British Airways, Cathay Pacific, Iberia and Singapore Airlines, users will be able to share the location of their Bluetooth tags with the airline, enabling faster recovery in the event of lost luggage.

'Find Hub' will be rolled out sequentially starting today for devices running Android 6 or higher. With this rebranding, Google is aiming to build a comprehensive Android-based location tracking ecosystem that will respond to Apple's 'Find My' network.

(C)Google

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