A trademark dispute has arisen as Puma takes issue with the logo of Tiger Woods' new fashion line. Puma filed a petition with the United States Patent and Trademark Office to oppose the Sun Day Red logo's trademark registration, claiming it is likely to cause confusion with its Leaping Cat logo.
Puma says the Sun Day Red logo is too similar to its own logo, which has been in use since 1969, and that it is concerned that the two logos are used in the same manner on products such as clothing and footwear, which could confuse consumers. “The similarity of the marks and the close association of the products make it likely that consumers will confuse the logos,” Puma said in its legal filing.
The dispute follows a lawsuit filed in September by Tigeraire, a helmet airflow system manufacturer, against Woods’ brand. Tigeraire countersued, claiming the Sun Day Red logo illegally copied its leaping tiger logo.
TaylorMade executives made their position on legal action clear, telling CNBC, “We are very confident in the authenticity of our trademark and logo.”
The Sun Day Red logo was created to commemorate Tiger Woods’ 15 major championship wins. Woods unveiled the logo when he launched the Sun Day Red brand after his Nike partnership ended in February 2024. He has explained that his goal was to make the logo meaningless, that is, to transcend its symbolism with additional wins.
Puma has requested the U.S. Patent and Trademark Office to reject the logo's trademark registration, but there are currently no restrictions on Sun Day Red's use of the logo.
