Dongseo Foods has carried out 'Kanu Innovation' to improve the brand identity and product quality of the coffee brand 'Kanu'. The core of this innovation is the change of brand identity (BI) and package design. The new logo, which is the first change since the launch of Kanu in 2011, is thicker than before. The same layout was applied to express the Kanu stick, capsule, and coffee bean products as a single brand, with the sub-brand name written under the main wordmark.
The quality of Kanu Stick coffee has also improved. Dongseo Foods found the most preferred Americano flavor through consumer research and adjusted the coffee bean blending ratio for each Kanu Dark, Mild, and Light product to suit its characteristics. By applying a method that can maximize the original properties of the coffee beans, a differentiated flavor was realized for each product.
A Dongseo Foods official said, “Kanoo has set a new standard in the market by introducing the concept of instant coffee beans for the first time in Korea,” and added, “We will continue to provide special experiences and value to consumers through continuous innovation.”
Launched in 2011, Kanu has established itself as an innovative product that allows you to enjoy high-quality whole bean coffee easily at a reasonable price. It has proven its success in the market, with over 10 billion cups sold in stick form.
Dongseo Food has expanded its product lineup with various products such as Kanu Latte, Kanu Decaffeinated, and Kanu Signature, and last year, it also launched premium capsule coffee 'Kanu Barista' and coffee bean products. Can Kanu surpass Nespresso?
