TikTok has revamped its brand design system. This work was carried out jointly by the UK brand agency Dixon Backsie and TikTok's global brand team. Dixon Backsie recently released a case study, explaining that this project was an effort to expand TikTok's brand system to a larger scale. The key was not to create an entirely new face. While maintaining TikTok's already widely recognized logo and core identity, global campaigns and advertising sales [… ]
Hyundai Department Store is launching a new online platform that overturns the existing formula of e-commerce. The company announced that it will officially open "The Hyundai Hi," a premium curation specialty mall integrating its official online mall The Hyundai.com and Hyundai Food Hall To Home, on the 6th of next month. Prior to the official launch, the company plans to operate an open beta for 12 days starting March 25 to incorporate feedback from actual users. The core of The Hyundai Hi is that it places more weight on discovery and selection than on search and comparison. Existing e-commerce's vast [… ]
To mark its 50th anniversary, HDC Group has significantly overhauled its business structure and brand system. At the heart of this transformation lies the intention to establish new growth axes that move beyond its construction-centric image. On March 18, HDC Group held a commemorative ceremony at Dragon City in Yongsan, Seoul, and unveiled its new slogan, CI, and future growth roadmap. The most notable change is the reorganization of its portfolio. HDC Group announced that it will adopt LIFE, AI, and ENERGY as its three core pillars [… ]
BEAMS' lifestyle label, bPr BEAMS, has teamed up with Braun to unveil a 50th-anniversary collaboration product. This collaboration is set to launch on March 26, 2026, and consists of two models: the BC02X alarm clock and the BN0279 automatic watch. BEAMS introduced this project as a special edition line commemorating its 50th anniversary. This collaboration is drawing attention because it clearly incorporates BEAMS' unique style while maintaining Braun's minimal industrial design language. The BC02X [… ] Braun products
Figma has unveiled a feature that allows AI agents to work directly on the Design Canvas. MCP clients such as Claude Code and Codex can now create and modify components within Figma files using Figma's MCP Server and the use_figma tool. Figma has also added a Skills feature. Skills are guidelines in the form of Markdown files that inform agents of the team's design criteria and workflow. The core of this change is [… ]
Keukenhof in the Netherlands has unveiled a new look. The Keukenhof Spring Garden, known as the world's largest spring garden, and the nearby Castel Keukenhof have jointly undergone a rebranding. Keukenhof is a spring festival venue visited by approximately 1.4 million people annually and boasts a history dating back to 1949. The project was undertaken by the Amsterdam-based design studio Tonic, which unveiled a new visual framework in time for the opening of the 2026 season. The core of this rebranding is the garden and [… ]
The Rabbit R1 is garnering attention again as it incorporates OpenClaw, which has become a hot topic in the AI industry. Expectations for the Rabbit R1 were very high when it was first released. This was because it appeared as though the small device could handle various tasks simply by speaking into it. However, following its actual launch, there were many disappointed reactions. This was due to a lack of features and few useful scenarios. Therefore, at one point, it was predicted that this product would quietly disappear like other failed AI devices [… ]
Naver is making significant changes to the comment management system in its Politics and Elections sections ahead of the 9th Nationwide Local Elections. It has decided not to provide comments at the bottom of article bodies in the Politics and Elections sections until the local elections conclude on June 3. This appears to be a decision aimed at addressing the heated public opinion war surrounding the election and the issue of malicious comments. Under this measure, users will no longer be able to view or write comments directly below the article body. However, the full comment collection [… ]
Songwol Towel has revamped its corporate identity to mark its 77th anniversary. The core of this rebranding does not lie in discarding old symbols. Instead, the symbol used at the time of its founding in 1949 has been revived and refined for the modern era, and the new slogan "Timeless Standard" has been added to clearly re-establish the brand's direction. Through this reorganization, Songwol has presented trust, stability, and sustainability as its core values. The new CI visually [… ] the roots of the name Songwol
Spigen has launched a MagSafe card holder inspired by the 1984 Apple Macintosh 128K. The product is named the Classic LS Card Holder Mac Fit. This new product is a MagSafe card holder that attaches to the iPhone magnetically, characterized by a reinterpretation of early Macintosh design elements into a modern accessory. The Classic LS Card Holder Mac Fit features a beige-toned body, side groove details, and a design reminiscent of a floppy disk slot. On the front, the Macintosh's iconic [… ]
An incident occurred in which the location of an aircraft carrier was exposed to the outside world while a French naval officer was using a workout tracking app. Controversy is growing as it highlights how personal daily data can lead to military security issues. The incident began when a French naval officer shared his running records. The officer used the fitness app 'Strava' to record his run on the aircraft carrier, and as this data was uploaded with public settings, the location information [… ]
Coca-Cola has revamped Sprite's brand identity and brought the iconic Lyman symbol back to the forefront. The new slogan is 'It's That Fresh.' This move is interpreted as an effort to enhance the brand's presence by adding cultural assets such as music, basketball, and street style to the refreshing image Sprite has built over the years. Lyman is at the center of this reorganization. Lyman was the representative symbol that once evoked Sprite, but in this rebranding, it has been more closely integrated with the wordmark. The new symbol is [… ]
