OpenAI has unveiled a physical keypad developed in collaboration with keyboard manufacturer Work Louder and has begun accepting orders. This peripheral moves the control of AI agents, which previously relied on on-screen commands and menus, to separate hardware buttons. It is designed to allow users to quickly perform repetitive actions—such as launching agents, switching tasks, and calling frequently used commands—via the keys on the keypad. Work Louder targets creators and productivity workers with custom [… ]
Reactor, an AI world model infrastructure company, has unveiled a new brand strategy and visual identity. Led by Lovework Studio, the project focused on branding Reactor's technology and vision, which enable creators to build new experiences using real-time interactive video. Reactor is a company that builds the infrastructure layer for AI world models. The team, composed of game developers, former Apple VR experts, and coders, [… ]
Tinder has unveiled its first major rebranding in about 10 years. The project was undertaken by design studio Porto Rocha and focused on presenting Tinder once again as an attractive dating platform to a new generation. The core of the new brand is 'voice.' Porto Rocha established Tinder's language as that of a trusted dating columnist. It is a style that handles the complex emotions of dating by oscillating between humor and candidness, wit and empathy. To achieve this, a virtual persona [… ]
Samsung has started rolling out the Home Up app v18.0.00.24 update in Korea. The key features are multi-finger gesture support and customization for the Edge Panel and Dock.
Spotify is experimenting with conversational AI features for its premium subscribers. The new feature is called “Talk to Spotify” and is a chatbot-style interface that appears on the mobile app’s home screen and current playback screen. Users can directly input their requests into the familiar AI chat input field or make requests by voice by pressing the microphone icon. Through this feature, Spotify enables users to explore and play not only music but also audiobooks and podcasts in a conversational manner [… ]
Apple has released the iOS 27 public beta, opening up the newly revamped Siri AI to general iPhone users. This means that the AI-based voice assistant feature, which was previously only available for early experience by installing the developer beta, is now accessible during the public beta phase. With this release, iPhone users can preview the major changes in iOS 27 and the AI-powered Siri before the official launch this fall. The new [… ]
Figma has unveiled 'Intelligent Canvas,' a new workspace for digital product creation. This update focuses on expanding the existing Multiplayer Canvas into a full-stack creative space where design, code, motion, and AI agents work together. The newly added Code Layers transform code-based flows within the Figma Canvas into editable design layers and support synchronizing changes back to the code. [… ]
Rugiet, a men's health and performance medicine brand, has unveiled a new brand strategy and visual identity. The project was undertaken by Pentagram and focused on making Rugiet's perspective and presence more distinct within the rapidly growing men's health market. Rugiet is a brand that provides personalized, clinical-based care to improve men's health, vitality, confidence, and long-term well-being. This rebranding maintains this medical credibility while being more direct and [… ]
7-Eleven has unveiled a new visual identity for its stores in Korea. Designed by Seoul-based branding studio MHTL, this rebranding is characterized by a new expansion of the brand system centered around 7-Eleven's iconic number '7'. The new identity is based on the diagonal structure and green, orange, and red color palette, which are core elements of the existing logo. MHTL [applied] these elements not merely as logo decorations, but as a modular [… ] that can be utilized at various touchpoints.
An in-depth case study covering the rebranding project of the AI note app Granola has been released. This project focused on expanding the AI note tool, beloved by Silicon Valley executives, into a brand for a broader knowledge workforce. Granola is known as an AI notepad for organizing meeting content and recording work context. While it previously enjoyed strong support among core users in the tech industry, at the brand level, it aimed to reach more users [… ]
Microsoft is improving the search experience in Windows 11. The company announced that it will sequentially roll out the new search update to Windows Insider program participants. The core of these changes lies in making the search screen simpler and easier to view. The search home screen is streamlined by reducing visual elements to allow for faster access to recent search history. The search results screen also widens whitespace and rearranges components to include files, apps, [… ]
Google is preparing an update to further personalize the driving experience by integrating its AI assistant, Gemini, into the navigation app Waze. This change focuses on expanding Waze's key features around conversational voice commands. A total of four updates have been announced, two of which explicitly feature the application of Gemini. Waze enhances voice-based interactions to allow drivers to receive traffic information or find destinations without directly manipulating the screen. […]
