Apple Fontbook Icon Design Controversy

Apple's new FontBook icon, unveiled in macOS 15 Sequoia, is facing growing criticism from the design industry. Critics are pointing out a lack of harmony between the icon's completeness and the system's design language, raising questions about Apple's overall UI direction. The new icon breaks away from the traditional three-dimensional book image, reimagining it with a simple, toy-like book motif and a vibrant color palette. macOS maintains its refined graphic density and […]

Olive Better, Olive Young's new wellness brand

CJ Olive Young announced the launch of its new wellness platform, "Olive Berry," in the first quarter of next year, expanding its K-beauty-focused business into the K-wellness realm. Olive Berry will offer curated content based on six lifestyle areas: "Eat Well," "Fit Well," "Move Well," "Groom Well," "Rest Well," and "Care Well." The service will operate both offline and online. The first store will open in Gwanghwamun, and the second in Gangnam. The online version will be available as a mini-app within the Olive Young app. […]

Finely crafted Vimeo logo refinement

The Vimeo logo refining project, which took place in New York in 2024, is capturing the attention of the design industry. The project was an opportunity to experiment with TOOYA's proprietary micro-typography analysis system, with the goal of enhancing structural balance while preserving the subtle charm and individuality of the circular logo. The Vimeo design team, led by Dan Brooks, VP Brand and Creative, and Via Castro, Brand and Creative Director, was involved. TOOYA […]

Chiba Institute of Technology branding featuring traditional Japanese patterns

Chiba Institute of Technology, a long-established Japanese engineering university, has unveiled a new brand identity. The project focused on visually embodying the institution's forward-looking goals of strengthening global connections while honoring its long-standing heritage. The core design strategy revolved around the school's iconic lettering. This lettering was expanded into the logo, typography, and mascot, serving as the central axis of a responsive design system. The design team drew inspiration from the traditional Japanese motif of Ichimatsu Moyo […]

Pinterest 2026 Trend Report

Pinterest has revealed 21 consumer trends that will drive 2026. In a rapidly changing market, people are seeking solace and comfort, away from noise and fatigue. Trends are growing more than four times faster than seven years ago, and many users are embracing them in ways that best suit their needs. The report highlights emotional comfort and belonging, with many users citing […]

Pantone Color of the Year: 'Cloud Dancer'‘

Pantone has selected PANTONE 11-4201 Cloud Dancer as its 2026 Color of the Year. This clear white tone invites us to clear our minds and focus on our inner voice amidst turbulent times. Its airy lightness calms spaces, encouraging quiet reflection and deep immersion. It creates space for creative thinking and fosters an environment where new inspiration can flourish. Laurie Pressman, Vice President of the Pantone Color Institute, describes Cloud Dancer as "a blank canvas, a place for new beginnings […]

CNBC's new logo, without the legendary peacock,

CNBC has faced fierce market controversy after unveiling a new logo, dropping its iconic peacock symbol. The new logo will be implemented across all platforms, including cable, website, and social media, starting December 13th. The rebranding comes ahead of the network's planned spinoff from NBCUniversal and its integration into the Bessert Media Group, which will launch in January 2026. The new logo is a simple wordmark, stripping away the colorful colors of the previous logo and featuring a blue triangle and […]

VEHA, a Czech architectural firm branding

Architect Vera Hampul, whose practice draws on a dual sensibility between Brazil and the Czech Republic, is the new identity of Studio VEHA. The studio, previously Vera Hampul Architects, has transitioned to VEHA, declaring its expansion from a focus on individual architects to an international studio structure. This change is not simply a name change; it is a long-term project that has redefined the studio's philosophy and working methods. Vera Hampul is known as an architect who interprets space by combining the natural aesthetics of Brazil with the functionalist tradition of the Czech Republic.

Chile U-20 World Cup Branding

The visual experience for the FIFA U-20 World Cup 2025 in Chile, a tournament drawing the attention of the global football world, has been unveiled. This project involved connecting the emotions of an international sporting event with the cultural identity of the host country through movement. Justified Studio developed the brand identity, and Agio handled all motion design. The two teams collaborated to create a visual language that seamlessly integrates rhythmic, traditional identities. Agio created the entire motion toolkit for the tournament. The logo animation banner […]

Cash App's New Design Language and AI 'Moneybot'‘

Cash App has unveiled a new design language and an AI-powered financial assistant, Moneybot. This announcement marks the biggest change since its launch and represents a strategy to redesign users' overall financial behavior. Cash App unveiled over 150 product improvements simultaneously, redefining the direction of its brand and service. The company stated that the core of this overhaul was the practical application of AI technology. According to an internal survey, […]

Embossed branding for AI startup Fuser

This is the new brand identity for Fuser, an AI creative tool startup. Brand design studio Hex proposed an approach that confronts the incomplete state of AI creation head-on during Fuser's brand building process. The system, which centers on the process of ideas overlapping, evolving, and leaving traces, combines simple elements to express the creative flow in a multi-layered way. Fuser advocates an experimental language and creative workspace that centers on the flow and evolution of ideas. The company […]

Naver's 'Big Sale' promotional branding

Last November, Naver unveiled its brand direction and new character worldview for the Naver Plus Store with its large-scale discount event, "Naver Sale." This campaign, first unveiled on the Naver Plus Store's official Instagram, drew attention for its collaboration with the Dolphin Kidnapping Group, which visualized the consumer experience through a story. Naver intuitively conveyed the brand message by depicting the benefits of shopping as a character's growth process, embodying the concept that customers receive increasing benefits as they continue shopping. During the "Naver Sale," Naver Plus […]

Design for Business