Mercedes-Benz held its first-ever world premiere event in Korea. On April 20, 'The All-New Electric C-Class' was unveiled for the first time globally in Seongsu-dong, Seoul. It served as an occasion demonstrating the importance of the Korean market. At the event, Mercedes-Benz introduced the electric C-Class along with its proprietary operating system MB.OS, electrification strategy, and new digital experiences. However, reactions following the event were mixed. At the center of the controversy was the stage production. The venue featured street food stalls, karaoke signs, neon signs, etc. [… ]
Speculation is circulating that Google app icons across the board will switch to a gradient style. According to an internal source at the Android-focused media outlet 9to5Google, Google is reportedly preparing a new gradient-centric icon system internally. This change aligns with the new brand direction that Google has recently been expanding. Google applied a gradient to its new 'G' logo in 2025 and has already implemented gradients in five Google services. The leaked icons feature overall rounded shapes [… ]
Allbirds, known as an eco-friendly sneaker brand, has suddenly shifted its focus to becoming an AI infrastructure company. On April 15, the company announced that it had signed a $50 million convertible financing agreement with institutional investors to secure high-performance GPUs and transition into an AI compute infrastructure business. It also plans to change its name to Newbird AI. According to the company's explanation, the plan is to become a GPU-as-a-Service (GPUaaS) provider by acquiring GPUs and leasing them on a long-term basis. The market reaction was close to overheating. According to Reuters, Allbirds […]
This is the brand design for SK Telecom's new MVNO brand, 'Air'. While existing telecommunications were designed around complex pricing structures and procedures, Air started with an approach that boldly streamlined these elements. The core is a simple experience tailored to users familiar with the digital environment. This project was undertaken by design studio BRENDEN. The focus was on clearly conveying the 'lightness' that the brand aims for visually. As the name implies, placing an image as light and flexible as air at the center, the overall identity [… ]
The Korea Mint Corporation unveiled its marketing character, JOFAMS, on March 30. The unveiling took place at the Currency Product Sales Hall at Gwangheungchang Station in Seoul. This character was created through an industry-academia collaboration with Kookmin University. Through this initiative, the Korea Mint Corporation announced its intention to promote the cultural value of currency and its business to the younger generation in an environment where cash usage is declining. JOFAMS is a portmanteau of "Mint" and "Fams" (family). The Korea Mint Corporation has been developing the character since April of last year, conducting in-depth interviews, strategy-setting discussions, and signing business agreements with Kookmin University students. The students' [… ]
The Los Angeles Olympic Organizing Committee has unveiled the official visual identity for the 2028 Summer Olympics and Paralympics. The design is inspired by the Superbloom, a natural phenomenon that occurs in Southern California approximately once every ten years. A Superbloom is a phenomenon where long-dormant wildflower seeds burst into bloom all at once, transforming the landscape. LA28 connected this image with the temporality, tension, and explosive moments inherent in the Games. Design studio Koto participated in the development of this identity. Key [… ]
LangChain is a company that provides tools for developers to build and operate AI agents. According to its official introduction, LangChain operates an open-source framework that enables faster agent development, alongside a platform for testing and deploying them. The company currently describes itself as an “Agent Engineering Platform” and highlights LangChain, LangGraph, and LangSmith as its key products. This rebranding was an effort to streamline the brand structure that had become complex as the company grew. [… ] unveiled by Play SF
TikTok has revamped its brand design system. This work was carried out jointly by the UK brand agency Dixon Backsie and TikTok's global brand team. Dixon Backsie recently released a case study, explaining that this project was an effort to expand TikTok's brand system to a larger scale. The key was not to create an entirely new face. While maintaining TikTok's already widely recognized logo and core identity, global campaigns and advertising sales [… ]
To mark its 50th anniversary, HDC Group has significantly overhauled its business structure and brand system. At the heart of this transformation lies the intention to establish new growth axes that move beyond its construction-centric image. On March 18, HDC Group held a commemorative ceremony at Dragon City in Yongsan, Seoul, and unveiled its new slogan, CI, and future growth roadmap. The most notable change is the reorganization of its portfolio. HDC Group announced that it will adopt LIFE, AI, and ENERGY as its three core pillars [… ]
Keukenhof in the Netherlands has unveiled a new look. The Keukenhof Spring Garden, known as the world's largest spring garden, and the nearby Castel Keukenhof have jointly undergone a rebranding. Keukenhof is a spring festival venue visited by approximately 1.4 million people annually and boasts a history dating back to 1949. The project was undertaken by the Amsterdam-based design studio Tonic, which unveiled a new visual framework in time for the opening of the 2026 season. The core of this rebranding is the garden and [… ]
Songwol Towel has revamped its corporate identity to mark its 77th anniversary. The core of this rebranding does not lie in discarding old symbols. Instead, the symbol used at the time of its founding in 1949 has been revived and refined for the modern era, and the new slogan "Timeless Standard" has been added to clearly re-establish the brand's direction. Through this reorganization, Songwol has presented trust, stability, and sustainability as its core values. The new CI visually [… ] the roots of the name Songwol
Coca-Cola has revamped Sprite's brand identity and brought the iconic Lyman symbol back to the forefront. The new slogan is 'It's That Fresh.' This move is interpreted as an effort to enhance the brand's presence by adding cultural assets such as music, basketball, and street style to the refreshing image Sprite has built over the years. Lyman is at the center of this reorganization. Lyman was the representative symbol that once evoked Sprite, but in this rebranding, it has been more closely integrated with the wordmark. The new symbol is [… ]
