Bucketplace, the company behind Today's House, has launched a rebranding initiative that reflects a new brand vision. The core of this transformation is its evolution into an "integrated life event solution," offering a seamless experience from purchase to construction, under the motto "Easy Home Change."
Launched in 2014, Today's House has grown into a leading domestic living platform, leveraging its 3C flywheel of content, community, and commerce to bring the previously offline-centric living industry online. In 2019, it introduced interior design services, providing a standardized construction experience. Starting with its entry into Japan in 2022, it embarked on a full-scale global expansion. In 2024, it launched its own original brand, setting a new standard for the living industry.
The new brand vision focuses on providing a simpler and more intuitive experience for users who find home transformation challenging. Under the mission of "making the dreams of those who aspire to live like this a reality," Today's House aims to evolve beyond a simple interior design platform into a brand that accompanies everyday changes. Combining extensive user content data with technological prowess, we plan to build a one-stop solution that addresses all home-related issues.
The campaign, "Everyone Lives in Today's House," unveiled alongside this rebranding, focuses on honest stories from users, brands, and construction companies. Through brand films, short-form content, creator collaboration videos, and comment events, Today's House will naturally promote its new vision.
A new logo has also been unveiled. Breaking away from the functional, app-centric design of the past, it has become a symbol usable both globally and offline. The house shape embodies warmth and sincerity, and its gentle curves express the inspiration and warmth of everyday life.
