The movie 'Barbie' based on Mattel's toy Barbie has been released. It is a story that unfolds as 'Barbie', who lived in 'Bobby Land', where she can become anything she wants, goes on a journey with 'Ken' to discover and solve the crack in the portal that led to the real world. Directed by Greta Gerwig, who created 'Francis Ha'. It was the highest opening score ever. It is said to have earned $337 million (about 430 billion won) at the worldwide box office in its first weekend. […] ]
Naver renewed the icons of 189 services. It took 468 days. How did you achieve the difficult mission of maintaining your identity while being trendy? The code name 'Duck Up Match', which claims to be a professional 'duck' branding, shared the detailed process. 👁️ Designer's Eyes You can read graphic trends just by looking at the changing icons of Intellectuals, Naver's representative service. The green color that symbolizes NAVER has also changed subtly. It is said that there was a consensus that the icon should be changed according to the trend from 2021. Representing a service […] ]
Bluebird goes and X comes. Twitter's name and symbol became X. On the 23rd, Elon Musk announced to internal employees that he would change Twitter's logo and name, and it was immediately applied to the service. x.com redirects to twitter.com. 👁️ Designer's eyes Musk said he wanted to turn Twitter into 'X, the app for everything', and the post was x's. We're changing everything from the ground up, aiming for a new kind of social media platform. Twitter CEO Linda Yaccarino […] ]
New Jeans has released several music videos for their second EP, 'Get Up', in preparation for their summer comeback. The music and videos are so well-made that each one seems like a title track. We took a look at the aesthetic elements of various music videos, including 'New Jeans' and 'Cool with you', from a design perspective. 👁️ Designer's Eye New Jeans 'New Jeans', which uses the same name as the group, attracted attention by collaborating with Cartoon Network's <Powerpuff Girls>. The members' […]
Job search site Glassdoor has rebranded with London-based design studio Koto. The company has completely revamped its language and visual identity, and rebranded its mobile app and website to emphasize its mission: “Building a healthier, more transparent work community for everyone.” 👁️ Designer’s Eye Glassdoor is set to become a platform for authentic conversation, centered around the tagline “Where work talk gets real.” […]
Major League Soccer (MLS) and Athletics have teamed up for a new program for kids, MLS Go. MLS and Athletics have teamed up again for the first time in nearly a decade since MLS’s rebrand in 2014. MLS Go provides an affordable way for boys and girls ages 4 to 14 to experience local soccer. Once the season starts, they learn the game, play, and compete against their friends in the league wearing MLS club jerseys. Available in 18 markets (MLS, […]
The documentary 'Squaring the Circle (The Story of Hipgnosis)' by the British design group 'Hipgnosis' has been released. Hipgnosis has been active for about 15 years since 1968 and has created album cover art for Pink Floyd's [The Dark Side of the Moon], Genesis, Black Sabbath, Led Zeppelin, and Paul McCartney, which are famous worldwide. It is released in arthouse theaters around the world, but not in Korea. You can watch it by streaming on iTunes. […]
With over 2 billion users in over 180 countries, WhatsApp is one of the most popular messaging apps. While looking at recent brand campaigns in various countries, we noticed a big difference between the visual language of outdoor exposure and the visual language of digital products. Why is WhatsApp’s visual language so different? 👁️ Designer’s Eye Meta designed a design system with Koto at WhatsApp earlier this year. WhatsApp’s iconic […]
The Florida-based esports collective Misfits Gaming Group has rebranded as Misfits Gaming Group. The group has competed in popular gaming tournaments including League of Legends, Overwatch, Call of Duty, and Counter-Strike. They have a diverse background in gaming and media. The rebrand is one of the biggest changes since streamer, YouTuber, and content creator Karl Jacobs joined the company as owner and creative director in March. 👁️ Designer’s Eye Iconic […]
Nissan's luxury car brand Infiniti has rebranded in collaboration with Bruce Mau Design. While other car brands such as JLR have changed a lot recently, Infiniti's change has been particularly subtle. Infiniti's logo has changed four times in 30 years. This time, it's gotten closer to the logo that was first unveiled in 1989. 👁️ Designer's Eye The biggest change is the Intiite Road symbol that symbolizes Infiniti. The vanishing point that used to look confusing like Mt. Fuji extending from a vanishing point […]
Project Chil is a collaboration between Chilsung and Studio April. It combines the first letters of CHILSUNG, "chil," with the word "chill," which carries various meanings, such as "to play" or "to relax." The brand has collaborated with various brands and artists, resulting in pop-ups, merchandise, videos, and music. Beginning with Benjamin Moore, the brand has since collaborated with Tamiya and LABO-H. 👁️ The wordmark, which captures the identity of Chilsung Cider and conveys it in a sophisticated way, is impressive. The graphic "star" […]
