On June 23rd, the IOC will hold 'Olympic Day'. 'Olympic Day' is a day commemorating the creation of the International Olympic Committee at the Sorbonne in Paris by Baron Pierre de Coubertin on June 23, 1894. Every year on June 23rd, it gets people around the world moving. This project first started in 1947. Once you're invited, you'll be invited to join our daily 30-minute workout calendar. Famous Olympians such as Pau Gasol, Allison Felix, Logan Martin, PV Sindhu, and Yusra Mardini […] ]
The Class 101 brand design team has released pictograms expressing their core values. The pictograms expressing the core values shared with colleagues were expressed in the Olympics. The design is a metaphor for the Olympic events, where people with outstanding capabilities come together as a team to create new history. 👁️ Designer's Eye Class 101 is famous for its unique graphics. Not only the graphics used on products, but also the graphics used internally are excellent. This time, we wanted to make it possible for various people to share the same values […]
Global coworking space WeWork has refreshed its brand with creative brand agency Franklyn. The logo, colors, illustrations, and typography have all changed. Rather than completely rebrand, the company decided to update the brand to maintain a strong identity that has become a fixture in the coworking space space space. “As a WeWork member, I’ve had a magical experience in WeWork spaces,” says Franklyn co-founder Patrick Richardson. “WeWork blurs the lines between art and science, emotion and intellect. This duality is visually […]
Jaguar Land Rover has announced its new brand logo. It is part of the Reimagine strategy to become a zero-carbon company by 2039 to become a 'true modern luxury business' announced in 2021. Jaguar Land Rover, a combination of several brands, is changing to represent the whole as House of Brands. It will be mainly used to represent the company, and the iconic Jaguar and Land Rover logos will remain as before for each brand. 👁️ Designer's Eyes Front of Jaguar Land Rover […] ]
Microsoft has released Fluent 2. There are significant system and platform level changes, and we offer several kits for designers and developers to use. We provide Fluent 2 web, Fluent 2 iOS, and Fluent iconography, and Android is still in preparation. 👁️ Designer's eye Recently, the colorful artwork that Microsoft maintains consistently stands out. High-brightness gradation and glossy transparency combine to give a futuristic impression. Textured like recycled plastic […] ]
The Thinking Traveler, a service introducing attractive luxury villas, has rebranded with design studio Without. The rebranding included a variety of touchpoints including strategy, identity, and physical and virtual applications. The Thinking Traveler has been offering villa vacations for 20 years. Over the years, the villa rental business has grown and has seen many competitors. A new luxury branding was needed to provide its own unique value. 👁️ Designer’s Eye ‘Soulful […]
Nickelodeon has rebranded after 14 years. Nickelodeon is a children's TV channel. This time, it has reinterpreted the Splat logo that has been used since the 1980s. The rebrand will be launched in the UK in July and will be rolled out globally by the end of 2023. Nickelodeon launched the 'Portal to Fun' campaign, which started with the video 'Quartet'. Six different agencies, including Roger and CALLEN, participated in the campaign. Nickelodeon, which has various animations such as SpongeBob, Ninja Turtles, and Baby Shark, is a media […]
Is this the year of the beverage brand? Pepsi and Coca-Cola are competitively releasing rebrands. Fanta, 7 Up, Minute Maid, Pepsi, and many other drinks have rebranded. This time, Mirinda collaborated with creative agency Buck and design agency Bulletproof creative duo Estudio Santa Rita. This rebrand is aimed at the future leaders, Generation Z. It focuses on respecting diversity while maintaining your own individuality, centered around #NoFlavourLikeYourFlavour. 👁️ The corners of the designer's eye logo have been sharpened and […]
1Password One Password has refreshed its corporate logo. It is said that the app icon will remain the same. 1Password is a password management service developed by Agilebits Inc. of Canada. It is used by millions of individuals and hundreds of thousands of businesses around the world. It is especially popular among Apple product users. You can create a 'vault' and store various passwords, credit card information, licenses, and other things in it. 👁️ Designer's Eye In this rebranding, […]
The Seoul Design Foundation has released 'Design Seoul Story: 100 Years of Design through Interview'. A total of 37 series, divided into categories such as spatial environment, product, visual information, craft, service, and design management. Each designer defines who they are in one sentence and introduces their beliefs, daily life, and three of their best works.
Minute Maid, a juice brand with a 77-year history, has unveiled a new brand in collaboration with Jones Knowles Ritche (JKR). Minute Maid, known by various names in over 100 global markets, includes Minute Maid in the US, Cappy in Europe and Africa, and del Valle in Latin America. The launch comes as part of the "Filled with Life" brand campaign, which focuses on feeling good. Grey, VMLY&R, and Landor & Fitch contributed across various areas.
Mixpanel has rebranded. Mixpanel is a user behavior-based product analytics tool that analyzes how users behave in mobile apps. It provides functions that help with decision-making, such as cohort analysis and flow analysis. Mixpanel believes that analytics is an action to reach the truth and can be applied to everyone. In order to achieve the vision that the world can learn from data, the message is to give everyone the power of event analytics. […]
