Pets at Home, the UK's largest pet care company, partnered with design studio Nomad to rebrand its various services across the group. With a UK presence and a diverse range of pet-related businesses, Pets at Home needed to strengthen its identity by integrating its diverse operations. The team reorganized the group's overall identity, encompassing veterinary practices, foundations, and grooming, all centered around the keyword "Pets." As the project progressed, Nomad Studio's Creative Director Ash Watkins […]
King Cho Yong-pil is back with Road to 20 – Prelude 2. He released the mini-album Prelude 1 before releasing his 20th full-length album last year, and this time he released Prelude 2. He collaborated with Berlin-based VR artist 'Chu-su' of Princess Computer to create music videos for the two title tracks, 'Feeling of you' and 'La'. Eye of Design 'Feeling of You' is singer Cho Yong-pil's […]
Yanolja and Hyundai Card unveiled the 'NOL Card' for travel and leisure. This is a PLCC (Private Label Credit Card), a private label credit card for travel and leisure, that puts the affiliate company's brand on the front of the card and provides benefits specific to the company's services. Earn 10% points that can be used at Yanolja, Interpark, and Triple. […] ]
The 2023 Jeonju International Film Festival's special exhibition '100 FILMS, 100 POSTERS' has been unveiled. What happened? This exhibition, which was first introduced in 2015, will have 100 graphic designers design posters for 100 films invited to the Jeonju International Film Festival. These posters, which focus solely on interpreting and expressing the essence of the film, are free from the constraints of commercial effects and can only be seen at the Jeonju International Film Festival. It has been hosted by the quarterly GRAPHIC. With participating designers Jeong Mi-jeong, Visualsprom, Jeon Chae-ri, and Hong Ki-woong, […]
A slogan preference survey was conducted from December 28th, 2020 to January 31st, 2023. 'Seoul, my soul' took first place overall, but the gap with the second place 'Seoul for you' was narrow at 2.4%, so a final vote was recently held. As a result, 'Seoul, my soul' received 63.1%, which seems to be the final result. The MY SOUL SEOUL communication design produced by Brenden Design Studio, which can be seen as an early version of SEOUL my soul, won the 2023 iF […]
LG has unveiled a new brand identity that does 8 movements with animation. We shared a new brand direction and visual identity to reveal the value of Life is Good.
EA Sports has teamed up with Uncommon Creative Studio to rebrand the best-selling FIFA series as EA Sports FC. It has announced that it will become an EA SPORTS platform that creates, innovates, and grows new soccer experiences through console, mobile, and online platforms.
From the triangular passing technique or set play to the top triangle that marks the player character in the game. The new brand takes the motif of a triangle that has had a huge impact on football in general. Short videos combined with various team color patterns are cool. In collaboration with BUCK, we also created a motion design system inspired by the movement of the game itself. Triangular grids have been incorporated into all graphic languages.
Market Kurly has launched the Kurly Card. It has collaborated with BC Card to create a PLCC (Private Label Credit Card). Kurly Card allows you to accumulate up to 12% points by adding basic benefits (5%) and additional membership benefits (up to 7%) when making payments at Kurly-operated stores. It is said that it can also be used overseas with Amex. If you make a payment with a Kurly Card registered to 'Kurly Pay' by May 31, you will receive an immediate discount of 30,000 won (for first payments of 31,000 won or more) and 30,000 won points (for payments of 300,000 won or more […]
Kakao has created a new brand and service based on the keyword "story." They've launched "Story Home," which brings together Brunch Story, Kakao Story, and Tistory. Brunch Story is positioned as a space for writers to share refined stories of a different kind, Kakao Story as a social network, capturing precious moments from everyday life, and Tistory as a blog, bridging information and revenue. The existing symbol now features a consistent underline at the bottom. "Story" has been added to the end of Brunch, and all three services now have an overline in their wordmarks. […]
The Coca-Cola design team and creative agency Jones Knowles Rich have rebranded Fanta. The goal is to create a playful image that appeals to all ages, with a theme of “Truly Playful.” Rafa Abreo, global VP of Coca-Cola Design, says the rebranding of Fanta has been under consideration for two years. “It’s the most playful of Coca-Cola’s brands, but not in terms of expression,” he says. The decorative elements surrounding the wordmark have been […]
The legendary I ❤ NY, which Milton Glaser drew in crayon on the back of an envelope while riding in a taxi, has been reimagined as WE ❤ NYC. The “I” has been replaced with “We” to reflect the spirit of togetherness after the pandemic, and the iconic heart logo has been reshaped into an emoji. “NY” has been renamed “NYC” to focus on a narrower area. Art director Glaeum Clifford, who oversaw the new logo, said the idea was to add a modern twist. The font used on subway signs […]
Pepsi has rebranded after 14 years. Celebrating 125 years of history, the new brand will be implemented starting in 2024, as part of a challenge to become the first zero-sugar beverage brand. The new branding reflects Pepsi's long-standing heritage while maintaining its legacy and expressing its future direction. Since the 2008 rebranding, the Pepsi wordmark has been positioned outside the Pepsi globe symbol. A solid, bold black font is now centered. From a delicate and shy impression to a confident and assertive one […]
