Bluebird goes and X comes. Twitter's name and symbol became X. On the 23rd, Elon Musk announced to internal employees that he would change Twitter's logo and name, and it was immediately applied to the service. x.com redirects to twitter.com.
Musk said he wants to turn Twitter into "X, the app for everything," and the posts are x's. We're changing everything from the ground up, aiming for a new kind of social media platform. Twitter CEO Linda Yaccarino said it meant turning into a microblogging platform for products, services and opportunities powered by artificial intelligence.
Brands that express what they are doing are common. It's like saying that I don't sing or make music, but I am pleasing people's ears. Branding with aspirations often fizzles out if it doesn't lead to immediate action. X has a strong meaning that it has become Musk's. If it were an app for everything, what and everything in our lives would it offer? Can X really become a super app like WeChat, Gojek, and Naver, which are Asian services?
The Art Deco-style capital X may be refined in the future, he said. If you look at the brands Elon Musk has been through so far, you can know his own brand house. PayPal's original name was x.com, and it was followed by Space X, the Tesla SUV Model-X, the artificial intelligence company X.Ai, and even its own child, X Æ A-12. The love for X is unique. After time, it seems that Elon Musk will come to mind when you hear 'X'.
The meeting room scene comes to mind. “We have to fundamentally change to become the best social media in the true sense of the word. Is there any unconventional method?” Musk uses unconventional marketing techniques every time. This time, it was imprinted in people's heads as CEO marketing.
Musk seems to have viewed Twitter as established media, which, as a social media platform, does not specifically take an active role in addressing the problems of its services. It is read as an effort to create media that would represent its own X empire instead of newspapers. Twitter has made it possible to stay in touch with what is happening around the world at lightning speed. What experiences can X deliver in our lives in the future?
