OpenAI is strengthening its brand identity with a Super Bowl ad. This strategy aims to highlight the historical significance of its product while also highlighting its practical applications in everyday life. OpenAI's ChatGPT rapidly grew, reaching 100 million users within two months of its launch in November 2022. Despite currently boasting over 400 million users, brand awareness remained relatively low. To address this, OpenAI's Chief Marketing Officer (CMO) […]
Pascucci has rebranded. Based on the slogan "Sense of Italy," the restaurant has completely revamped its space design, menu, and brand identity. The logo, with the exception of "Caffe," has been replaced with gold from its original red and black colors. The interior features wood tones, grid shelves, and floral patterns. To promote espresso culture, the restaurant has introduced a new "Espresso Plate" menu, offering customers a choice of affogato, con panna, strappazzato, and macchiato. […]
Netflix has made a full-fledged entry into the live sports market, adding 18.9 million subscribers in the last three months of 2024. To strengthen brand awareness, Netflix sports content needed a distinctive brand identity, and collaborated with creative studio Study Hall to develop a design system. Jeremy Volk, creative director at Study Hall, said, “We wanted to reflect Netflix’s storytelling style by going beyond the game highlights to […]
Norwegian web browser developer Opera has released a new web browser called Opera Air. The browser offers a range of mindfulness features designed to help users take short breaks while using the Internet. The browser includes breathing exercises, meditations, positive affirmations and quotes, and has buttons for them. Mohamed Salah, Opera’s chief product officer, said: “The web is beautiful, but it can also be confusing and overwhelming […]
OpenAI has unveiled a new logo and a new font, OpenAI Sans, as it rebrands. There’s no ambiguity about the new identity, which was developed in-house by a team led by Head of Design Veit Moeller and Design Director Shannon Jager in collaboration with Berlin-based type foundry ABC Dinamo and Rotterdam-based motion partner Studio Dumbar. The rebrand was led by OpenAI’s internal design team and aims to create a “more organic and human” identity. The […]
Apple has released a new invitation app called Apple Invites for iPhones running iOS 18 or later. Users can plan meetings and create invitations. Only Apple's iCloud+ subscribers can create invitations, and those who don't use Apple services can receive invitations via the web. Apple Invites allows users to select images from their photo library or use backgrounds provided by the app when creating an invitation […]
Hyundai Motor has unveiled two electric rickshaw concepts that are suited to India’s transportation environment. The models, showcased at the Bharat Mobility Global Expo 2025 in New Delhi, have been developed with the aim of providing sustainable urban transportation. Hyundai has collaborated with Indian motorcycle manufacturer TVS Motor Company to provide eco-friendly mobility solutions that are in line with India’s changing infrastructure. SangYup Lee, Head of Design at Hyundai Motor, said the project is designed to […]
Adobe has released a mood board AI tool, Project Concept. Project Concept is designed to allow creators to quickly experiment with the direction they want by utilizing Adobe's latest generative AI model, Firefly. Users can start a project based on their own materials or external inspiration, and with the help of AI, they can edit styles, backgrounds, and image combinations in real time. This allows for more free exploration in the creative process […]
Pixiv, a platform where you can submit illustrations, comics, and novels, has changed its logo for the first time in 16 years. Pixiv Inc. revealed a new logo on January 28, 2025, and said that it reflects the theme of “Let’s find play.” The new logo is composed of five letters of the alphabet, just like the existing design, but the font has become thicker and some of the letter designs have been changed. In order to emphasize that Pixiv is a service provided in the digital space, the geometric ‘0’ and ‘1’ were used as the basis of the design. […]
Figma has released new AI beta features: community asset search and improved image resolution. Figma’s AI features are available for free in beta, but may have usage restrictions. Pricing will be adjusted when they are released in the future. They are available to all paid plan users, and anyone with access to Figma Design files can take advantage of them. Community Asset Search Quickly find the assets you need in the design editor […]
Mazda is reimagining its brand identity with a new logo, its first in 28 years. This design is in line with the trend toward simpler designs suited to the digital environment. The new logo removes the existing 3D effect and adopts a flatter form, which is expected to be more visible on smartphones and laptop screens. The new emblem is likely to be officially unveiled ahead of Mazda's 105th anniversary. According to Japanese media, trademark registration has already been completed, and the existing […]
The Catholic Church has unveiled the animated "Lucé" as its official mascot for the 2025 Jubilee. Luce, meaning "light" in Italian, was created to connect with younger generations and convey a message of hope. The mascot is depicted as a girl with large blue eyes and blue hair, wearing a rosary and pilgrim attire. She has a scallop shell, a symbol of pilgrimage, in her eyes, and she wears a pilgrim's staff and cloak. Her […]
