Google has announced the 'Search of the Year', which analyzes search terms that received attention worldwide and domestically in 2024. This announcement selected the top 10 keywords in 9 categories based on keywords with the largest increase in search volume compared to the previous year. The categories included K-content, K-pop songs, recipes, books, movies, sports matches, and AI tools.
This year's search rankings are based on keywords that showed a significant increase in interest compared to the previous year, rather than just search volume. Through this, we were able to confirm that K-content and K-pop are steadily expanding their influence both domestically and internationally.
In the K-pop song category, Rosé and Bruno Mars' collaboration "APT." ranked first in Korea and second on the global charts. Bibi's "Night Yang Gaeng" and aespa's songs took the top spots on the domestic charts, showing the diversity of K-pop.
In the K-content category, the drama 'Queen of Tears' ranked first in Korea and also ranked high in the global TV series rankings. In the domestic rankings, the cooking variety show 'Black and White Chef: Culinary Class War' and the mystery drama 'Murderer o Nangam' ranked second and third, respectively.
In the film category, the Korean film 'The Grave' ranked first globally and also ranked high in domestic film search rankings, drawing much attention. 'The Outlaws 4' and 'Veteran 2' also attracted attention at home and abroad, proving the power of K-films.
In the AI tool sector, the image conversion service 'Penslicing' ranked first, followed by the Korean generative AI service 'Luton' and the global service 'Chat GPT'. In addition, the real-time creative platform 'Zeta' attracted attention, showing the potential for development of various AI tools.
In the book category, Nobel Prize-winning author Han Kang's 'The Vegetarian' took first place. 'Dune', which was made into a movie, and Jang Kang-myeong's 'I Hate Korea' also made the list.
Google is using this data to provide insights into regional trends and interests. This announcement provides useful information for content creators and researchers to understand the flow of the times. The main keywords for 2024 can be found on the Google Trends page.
