Duolingo erases UX design

Duolingo has dropped "User eXperience" and replaced it with "Product eXperience." Mig Reyes, Duolingo's VP of Product Experience, posted on LinkedIn about the reasoning behind the change. She explained that the name "UX" sounded dated and outdated, and didn't fit their identity. She defined the product as more important than UI or UX, and that they were the people who built the product. Product eXperience encompasses product design, product writing, and product research […]

Galaxy ONE UI 7 official distribution

Samsung Electronics will sequentially roll out the One UI 7 upgrade to major models, including the Galaxy S24 series and the Galaxy Z Fold6 and Z Flip6, starting April 7th. The update targets the Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold6 and Flip6, Galaxy Tab S10 series, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold5 and Flip5, and Galaxy Tab S9 series, with more models to be supported in the future.

Musinsa PC website revived

The Musinsa PC website is back. It will be effective from 9:00 AM on March 31, 2025. In early June 2024, Musinsa changed its desktop web page service to the same form as its mobile web service. In order to unify the experience regardless of the platform, the existing desktop experience was completely removed and the mobile screen was duplicated. Musinsa Desktop was a collection of debts. The information structure was complicated with numerous menus and promotions, and the area describing the product was overflowing with information […]

AM Infinite Mouse, an Alien-like gaming mouse

Angry Miao has unveiled a unique gaming mouse. The AM Infinity Mouse features an open design with its internals exposed. Unlike existing lightweight mice that feature honeycomb patterns, the AM Infinity Mouse minimizes weight by leaving only the bare minimum structure. The design is said to be inspired by the Lotus Evanora concept car and the Lotus Type 79 F1 racing car from the 1970s. The AM Infinity Mouse features a skeletonized exterior made of magnesium alloy, reducing its weight to just 49g. This makes it the lightest mouse on the market […]

Apple TV and MLS logos combined

Apple has unveiled customized Apple logos featuring the logos of each Major League Soccer (MLS) team to celebrate its 30th anniversary. Emeka Opodile, Apple's Head of Global Sports Marketing, said, "We were looking for creative ways to commemorate this special season of MLS," adding, "We came up with these custom logos that capture the identity of each team." The new logo designs reflect each team's colors and symbolism. For example, Inter Miami CF's logo features a pink star and a zebra […]

Lightphone III, a smartphone for digital detox

Lightphone has unveiled the Lightphone III, a smartphone designed for digital detox. This touchscreen smartphone features a large matte OLED display and the LightOS operating system. The screen features a black-and-white digital display similar to an e-ink display. The new model adds a USB-C port, fingerprint recognition, 5G connectivity, an NFC chip, and a click wheel for flashlight functionality. The rear camera features a film camera. Unlike conventional cameras, this […]

Hidden Rebranding Dreaming of a Life Skills Platform

Soomgo, a professional connection platform, has rebranded after 10 years. Operated by Brave Mobile, Soomgo will implement a new logo, brand colors, and slogan on its website and mobile app starting March 6, 2025. The new brand slogan, "Life Skills for a Better Everyday Life," reflects Soomgo's commitment to going beyond simply matching experts and helping customers realize their desired lives. Through this rebrand, Soomgo aims to move beyond its traditional problem-solving-focused service and […]

British 'Channel 5' becomes '5'

The UK's public broadcaster Channel 5 has rebranded and relaunched under the name '5'. This is a strategy to integrate cable broadcasting and streaming services. The broadcaster has combined the existing Channel 5 and streaming service My5 into a single brand, introducing a single name, '5'. The logo design, which emphasizes the number 5, has also been changed. This brand refresh was carried out in collaboration with creative agency Pablo. The advertising campaign 'It's all on 5' is a variety of […]

Mobile Resident Registration Card Issuance Begins

Mobile resident registration cards, legal identification stored on smartphones, will be issued to all citizens. They can be used anywhere a traditional resident registration card is required, including public institutions, banks, hospitals, and convenience stores. The Ministry of the Interior and Safety and the Digital Platform Government Committee announced that nationwide issuance of mobile resident registration cards will begin on the 14th. Applications can be made at the local community center in your jurisdiction starting on the 14th, and from the 28th, applications will be accepted at all community centers regardless of address and through the Government24 online platform. Accordingly, Seoul residents can also use mobile […]

Baemin Pickup, Packaging also charges 6.8% fee

Baedal Minjok (Baemin) announced that it will reorganize its packaging order service into 'Baemin Pickup' and conduct a marketing promotion worth 30 billion won. At the same time, it decided to charge 6.8% for packaging order brokerage fees, which were previously free, starting from the 14th of next month. Woowa Brothers, which operates Baemin, said, "We plan to provide various discount benefits so that customers can pick up food directly from nearby restaurants without waiting for delivery," and "From the perspective of business owners, profitability can improve if the number of orders increases without the burden of delivery fees […]

abc master brand logo expressed with 3 dots

abc has collaborated with Studiook, based in New York and Dublin, to refine its logo. Since its inception 60 years ago, the abc logo has become one of the world’s most recognizable brands. Over the years, it has evolved into a variety of surface expressions to suit the needs of the times, but the need to address the consistency issues and technical limitations of the logo has grown. These two considerations – the need to maintain the asset and improve functionality – have led to the original 1962 design by Paul Rand […]

Korean Air Rebranding, New Identity Created with Taegeuk, Sangmo, and Brush

Korean Air has unveiled a new brand identity (BI), its first in 41 years since the Taegeuk mark in 1984. The rebranding was done in collaboration with New York-based Lippincott, which has been creating branding since 1943, and with Dalton Mak, which has been creating fonts since 1991. The Taegeuk pattern is at the heart of the new brand design. While maintaining the overall framework of the Taegeuk, inspired by the Korean national flag, the movement of the ribbon in "Sangmo Nori" (a traditional Korean folk game) is reflected. The font used in the logo is expressed in a similarly expressive curve, with open connections and […]

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