Paris Basketball, the professional basketball team in Paris, has unveiled a new visual identity. Led by French agency Yard, the rebranding visually combines the symbolism of Paris with the legacy of basketball culture, centered around the theme of "light." Inspired by Paris's nickname, "City of Light," light is defined as a symbol of pride and a metaphor for the potential and talent of its rising players. The new emblem combines the silhouette of the Eiffel Tower with the shape of a basketball, capturing both the symbolism of the city and the energy of sports. Initially […]
Uber has launched a pilot program called "Digital Tasks" for drivers and delivery partners in some parts of the US, allowing them to earn money by completing small tasks within the app. These tasks, located in the Uber app's "Opportunity Center," are simple tasks that can be completed in minutes, such as recording a conversation in your own language, submitting a document, or uploading a photo of your daily life. For example, recording a conversation in your own language or […]
ByteDance has launched a full-scale attack on the global AI chatbot market. It is rapidly expanding its presence in key regions, including the UK, Mexico, and Southeast Asia, spearheaded by "Cici," the overseas version of "Doubao," which boasts over 150 million monthly users in China by 2023. Cici is a region-restricted app, not accessible in China or the US, and is securing its user base through localized marketing strategies. According to meta-advertising data, there are 400 […]
Barcelona City Hall has unveiled a new visual identity. Overseen by design studio Principi, the project was completed with the motto "City and Coat of Arms, in that order," placing the city itself at the center of the brand. The new identity is integrated across all City Hall's communication channels, establishing a flexible yet clearly recognizable visual language. The core objective was to visually embody a communication structure that centers the city and its citizens. Through this change, the city aims to […]
Antropic has introduced a new feature, "Skills," to Claude. Available to subscribers, this feature allows users to predefine and automate specific tasks, eliminating the need to repetitively input the same requests. Skills are folder structures containing instructions, scripts, and data files that Claude can access when needed. For example, they can automate specialized tasks like Excel analysis or creating documents that adhere to brand guidelines. […]
A new symbol of British rail history has emerged. Design Bridge and Partners has unveiled the Rail Clock, the first national standard railway clock in over 50 years. Unveiled at London Bridge Station, the clock is attracting attention as a new icon, bridging the gap between British design tradition and modern technology. The Rail Clock is a project undertaken by Network Rail to commemorate the railway's 200th anniversary, in collaboration with the RIBA (Royal Institute of British Architects) and the Design Museum. […]
Dutch design studio Verve, seeking a way to visually express its brand's "irreplaceability," has unveiled a new visual system called "Brand Auras." Combining the texture of analog watercolors with AI-driven motion algorithms, the rebranding captures a sense of both human and digital. "The most important thing in creating our new identity was to visualize the essence of the brand," explains Verve's Creative Director, Valeiwin de Boer. "It's a blurry, out-of-focus, yet emotionally charged […]
Mercedes-Benz has unveiled the "Vision Iconic" concept car. This model is a declaration of a new design language that combines the elegance of a classic 1930s coupe with future technology. The long bonnet and gentle roofline harmoniously combine, while the illuminated front grille, along with the brand's iconic three-pointed star emblem, creates a powerful presence. This modern interpretation of details from legendary models like the 600 Pullman and 300SL epitomizes "retro futurism," where tradition and innovation coexist. The body features thin-film solar panels […]
Apple has unveiled the new MacBook Pro 14, iPad Pro, and Vision Pro, featuring the M5 chip. These new models complete Apple's fall lineup, boasting faster performance and enhanced AI capabilities compared to their predecessors. The new MacBook Pro 14 starts at $1,599, the 11-inch iPad Pro starts at $999, and the new Vision Pro, including a dual-knit band, starts at $3,499. All products […]
This is a brand design collaboration between Kunsthalle Basel, Switzerland's oldest contemporary art institution, and Porto Rocha. Kunsthalle Basel has been the first to introduce unknown artists, embrace new media, and open its doors to the public when contemporary art museums remained the preserve of the elite. Without a permanent collection, Kunsthalle has always prioritized the "now" and the "next," providing an early stage for artists who shaped their eras, from Marcel Duchamp to Anne Imhoff. A new visual […]
PepsiCo's potato chip brand Lay's has launched the largest rebranding in its nearly 100-year history. The company announced plans to eliminate artificial flavors and colors from its core US products by the end of 2025 and improve manufacturing methods with healthier oils. "Lay's Baked" chips use olive oil to reduce fat by 501 tbsp./300g compared to regular chips, while "Lay's Kettle Cooked Reduced Fat Original Sea Salt" uses avocado oil to reduce fat by 401 tbsp./300g. The new […]
YouTube's video UI is undergoing a major update. This change isn't simply a redesign; it's focused on creating a more immersive and intuitive YouTube experience by visually reflecting the vibrant content and creators. The new design will be rolled out globally starting October 13th. The most noticeable change is the revamped video player. Applicable across all platforms, including mobile, web, and TV, buttons and icons have been made translucent, expanding the video experience.
