Swim Club, a men's sexual health supplement brand

This is the SwimClub brand design, a collaboration between SwimClub and Design Studio Center. SwimClub is the first men's health supplement brand specializing in improving sperm performance. Dr. Michael Eisenberg, director of the Stanford University Center for Male Reproductive Medicine, served as Chief Scientific Officer. Based on research into male reproductive health, he developed the Spermatogen Complex, a combination of 12 clinically proven ingredients. The founders' personal experiences are behind SwimClub's creation. Co-founder Osman Khan experienced pregnancy […]

Keychron Q16 HE 8K Ceramic Keyboard Launched

Mechanical keyboard specialist Keychron has unveiled the world's first all-ceramic keyboard, the Q16 HE 8K. Crafted entirely from ceramic, both the body and keycaps deliver a luxurious feel and unique typing sound, delivering a refreshingly fresh impact to the mechanical keyboard market. The Q16 HE 8K leverages the cool, smooth texture of ceramic to emphasize a sense of luxury. Keychron also features custom, "TMR" linear switches, ensuring a smooth, tactile response.

Microsoft Office new logo

Microsoft has announced a major shift in its design language with a complete overhaul of its Office icons. This is the first major overhaul in seven years, since 2018, and visually reflects a new UX paradigm, represented by Copilot. "Icons are small, yet symbolic, intuitive gateways that make technology more accessible," said John Friedman, Vice President of Microsoft 365 Design and Research, who oversaw the design. "This icon overhaul is about connecting technology with users, not just formality, but also 'intention.'"

Nice Group Rebranding

This is the brand design for NICE Group, South Korea's leading credit rating and data intelligence company. This renewal is considered a comprehensive transformation that goes beyond simple visual elements and fundamentally redefines the brand philosophy and strategy. Since its founding in 1986, NICE Group has been a leader in the domestic credit information industry, and through this renewal, the company focused on establishing a brand identity that resonates with the global market. Named, a branding firm, spent one year and six months developing NICE Group's core […]

Logitech Launches MX Master 4

Logitech has officially launched the MX Master 4, a premium mouse designed for professionals. This new product features haptic feedback for the first time in a Logitech mouse, enhancing fingertip control sensitivity. Customizable vibration settings provide an immersive experience, even in environments requiring precise control, such as video editing or design work. One of the MX Master 4's key features, the Action Ring, can be customized with Logi Options+ software […]

Sora2, OpenAI's TikTok Challenge

OpenAI has unveiled its next-generation video generation model, Sora 2, and its invitation-based iOS app, Sora. Sora 2 better follows the laws of physics and synchronizes dialogue and sound effects with the screen, enhancing realism. Users can create, remix, and share directly from the app. It also offers a cameo feature, allowing users to insert their own likeness and voice into scenes within their permission range after registering their portrait and voice. It will be available on iOS in the US and Canada first, and […]

Tilt, a finance platform that transcends unfair competition.

Empower, a fintech company founded in 2016, has partnered with London-based studio Ragged Edge to launch a major rebrand, dubbed "Tilt." This is part of a strategy to address the unfair credit system that affects over 100 million working Americans. Their goal is not simply to provide livelihood support, but to become partners in climbing the economic ladder. Millions of Americans still struggle with poor credit scores today […]

Logitech Solar Charging Keyboard

Logitech has unveiled the Signature Slim Solar Plus K980, a wireless keyboard powered solely by sunlight, without cables. This keyboard features a built-in solar panel on top and doesn't even have a USB charging port. Logitech claims its proprietary "LightCharge" technology allows the keyboard to operate with as little as 200 lux of ambient light. Natural light, as well as artificial light sources like fluorescent and LEDs, can be used as power sources. A fully charged keyboard lasts up to four months […]

Instagram is experimenting with a new Reels-centric tab.

Instagram has announced a major redesign of its user interface, signaling significant changes to its bottom navigation bar. The overhaul focuses on reimagining the user experience, focusing on Reels and DMs. In a recent Reels video, Instagram head Adam Mosseri announced that the platform has surpassed 3 billion monthly active users. He explained the reasoning behind the layout change, saying, "Most of our growth in recent years has come from Direct Messages, Reels, and recommended content." […]

The Sailing Lantern by Balmuda and Jony Ive

LoveFrom, the design studio led by former Apple chief designer Jony Ive, and Japanese technology brand Balmuda have unveiled their first collaborative product, the "Sailing Lantern." This portable light, with its quiet yet familiar beauty, combines precision engineering with inspiration from nature, creating an object that embodies both functionality and emotion. Jony Ive's childhood experience of seeking a sturdy yet sensuous lantern for his sailing adventures inspired the project.

LG Easy TV, Easier TV for Everyone

LG Electronics has launched "Easy TV," a smart TV tailored for seniors. Developed for seniors who struggle with complex functions and operations, this product offers a more intuitive user experience with a simplified home screen, a redesigned remote control, and medication reminders. Easy TV is based on LG's mini LED 4K smart TV, the QNED Evo QNED85A, and will initially be available in Korea only in two sizes: 65-inch and 75-inch.

Firefly Board, a mood board for creators

Adobe has launched Firefly Boards, a generative AI-powered creative collaboration tool, in over 30 countries worldwide. Firefly Boards is a platform designed to allow designers, videographers, photographers, and other creators to integrate images, videos, text, and motion data in a single space. From ideation to visualization and iteration, the entire process can be completed in a single platform. This release introduces three key new features […]

Design for Business