Carrefour Home, a private label brand operated by French retailer Carrefour, centers around its "Home Universe," a core part of the Carrefour shopping experience and an increasingly strategic presence in the global private label market. Led by brand strategy studio Tátil, the rebrand visually embodies Carrefour's new vision: transforming "home" from a simple category into a destination through emotional appeal, clear language, and connections to modern lifestyles.
This project required a delicate balance between the scale of a large-scale retail brand, emotional connection with consumers, and practicality. The design solution demanded immediate experiential change in the store and a tangible impact on consumer perception.
To achieve this, Tatil redefined Carrefour Home as a brand that understands the emotional meaning of home by establishing a consistent visual language and intuitive packaging system. As a result, Carrefour Home has established itself as an "emotional shopping destination" for those seeking to redecorate their everyday spaces.
