Asahi Super Dry has launched a global brand platform, titled "Seek What Is Unique." This platform, co-produced by Havas London and the Havas Creative Network across Asia, Australia, and North America, highlights Asahi Super Dry's signature refreshing "Karakuchi" flavor and unique brewing process. At the heart of the campaign is a 90-second cinematic film shot in Tokyo. Directed by award-winning directorial duo Alaska, it follows two friends as they explore a neon-lit […]
Naver has completely rebranded "Naver Maps" for the first time in 10 years, evolving it from a simple navigation app into a comprehensive platform encompassing all aspects of life. The core of this redesign is the introduction of a "Reservation" tab, which connects various offline experiences, including restaurants, accommodations, beauty, travel, and leisure, with a single search and reservation. The new version, which went live on November 10th, allows users to search for locations on the map, then experience a "one-stop journey" that includes reservations, schedule management, notifications, and even repeat visits. Restaurants or […]
This is a brand design collaboration between American healthcare brand Trellis and design studio How & How. The American healthcare system can often feel like a complex maze, especially for mothers caring for children. Faced with having to manage hospital appointments, medical records, and family health information in disparate apps and documents, nine out of ten American women rely on simple note-taking apps to keep track of their family's health. […]
Frito-Lay, a PepsiCo subsidiary responsible for snacks, has launched its "Simply NKD" line, targeting health-conscious consumers for this holiday season. The line eliminates artificial colors and flavors from its signature Doritos and Cheetos products. The new line includes four flavors: Doritos Nacho Cheese, Cool Ranch, Cheetos Puffs, and Flamin' Hot Cheetos. All products are made with natural ingredients, excluding synthetic colors like Red 40, Yellow 5, and Yellow 6. […]
Google is actively expanding its AI ecosystem centered around map data. On November 10th, Google unveiled a new AI product line based on the Gemini model through the Google Maps Platform, introducing various tools that enable developers and users to utilize map data more quickly and efficiently. The most notable feature is the "Builder Agent." Users input a sentence describing their desired project, and Gemini interprets it and creates an interactive map […]
Koffee Skates, a brand from Montevideo, Uruguay, is gaining attention for its bold blend of skate and coffee culture. The brand identity, created by designers Berg Kotogian and Juan Manuel Barbe of Another Monday Studio, captures a sense of both everyday life and street style. This skate shop and café has become a new meeting place in the city, a cultural hub where skaters, artists, and coffee lovers seamlessly mingle. The logo is simple yet striking.
Rolex recently unveiled a table clock version of the Submariner. Crafted from 316L stainless steel, it features a domed case. At 80mm in diameter, it's significantly larger than a wristwatch, yet maintains its proportions, accurately reproducing the Submariner's silhouette. The bezel features a black Cerachrom insert, identical to the real Submariner, and the indexes and hands are adorned with Chromalight, Rolex's patented luminescent material, which emits a blue glow. The front glass is sapphire crystal, and the magnifying Cyclops lens at 3 o'clock remains intact. […]
Coca-Cola has released another AI-generated Christmas ad this year, titled "Holidays Are Coming." However, the result is once again disappointing. Following last year's AI ad, which was criticized for its unnatural faces and slippery wheels, this year's ad features animal characters instead of humans, but critics say the quality is actually lacking. The ad features polar bears, pandas, and sloths, but the styles are mixed up from shot to shot. Some shots appear realistic, while others become cartoonish […]
The ATP has unveiled a new logo and brand identity ahead of the 2026 season. This is the sixth redesign since its founding in 1972. Studio Chermayeff & Geismar & Haviv was responsible for unifying the overall brand language and establishing a modern visual framework. The new logo is centered around a curved shape reminiscent of the trajectory of a ball, visually expressing the speed and energy of tennis. The silhouette of a tennis player, previously included in the logo, […]
German camera brand Leica has officially unveiled the Leica M EV1, the first model in the M System to feature an integrated electronic viewfinder (EVF). This new product is attracting attention as a new form of the M series that combines digital technology with traditional rangefinder technology. The Leica M EV1 features a 60.3-megapixel full-frame BSI CMOS sensor and the Maestro III image processor. Users can choose between 60-megapixel, 36-megapixel, or 18-megapixel resolutions. […]
Norwegian startup 1X Technologies has opened pre-orders for its home humanoid robot, Neo. It's priced at approximately $20,000, or about 28 million won in Korean currency, and deliveries will begin in 2026. Neo is the first consumer humanoid robot designed to live alongside humans and perform household tasks. Neo can perform basic tasks like opening doors, turning off lights, and fetching items, and users can control it with buttons or voice commands. The initial model […]
Netflix's visual innovation studio, Eyeline, has unveiled a new visual identity in collaboration with Ross York. At its core is the simple yet iconic concept of the "pixel." Driven by the idea that the entire visual universe expands from a single point, this small unit serves as a starting point for Eyeline's simultaneous technical and creative expression. Eyeline is comprised of three divisions: VFX, Studio, and Labs. Ross York creates a graphic DNA of structure and precision shared by all three, and […]
