Austrian design studio Bruch designed the brand identity for 'Speiselokal Aiche,' a restaurant located in Bad Hofgastein in the Alps. Starting from the achievements of chef and operator Tobias Eichhorn and his attitude of collecting and preserving high-quality ingredients, the design portrays the restaurant as a culinary fairy tale. The brand world features squirrels and various animal characters who gather ingredients, cook, and share food. Illustrations inspired by the nature and folklore of the Alps are used on menus, business cards, invitations, coasters, gift certificates, tableware, [… ]
Pangram has unveiled a new campaign for its monospace serif typeface, 'PP Lettra Mono'. Adoratorio, based in Brescia and Amsterdam, handled the concept and art direction for the entire campaign, expanding the single typeface into a visual world that changes across the four seasons. At the center of the campaign is an '@' symbol placed over a field. The same symbol and location transform with different colors, textures, and moods depending on the season, connecting the entire campaign. The typeface's wordmark is [… ]
"Fearless Girl," the iconic sculpture on New York's Wall Street, has unveiled a new brand identity. Branding studio Rudy collaborated with strategic partners Odd Shaped Objects and State Street to design a visual framework that extends the sculpture's message into campaigns, education, and digital experiences. Emerging ahead of International Women's Day 2017, Fearless Girl is an approximately 1.2-meter-tall [… ] created by sculptor Kristen Visbal.
Studio Chapo of Hamburg, Germany, has unveiled its first in-house typeface, 'SC Ostrea'. Developed for product packaging and brand design, this bold display typeface is designed to maintain a strong impression even when viewed from a distance or printed at small sizes. A free trial version is currently available, and the full typeface is scheduled to be released later through selected font retailers. The form of the typeface originated from the oyster. Instead of smoothly organized letters, the rough [… ] of the oyster shell
Zonder Studio designed the brand identity for Veritas Park, which is regenerating a former sewing machine factory in Wittenberge, Germany, into a new urban district. Once the largest sewing machine production facility in Europe, it ceased operations in 1991 following the reunification of Germany. Veritas is transforming this long-neglected industrial heritage into a new urban space where residential, work, culture, and research coexist. The identity adopts 'Forever Evolving' as its core message. The logo [… ] located on the factory site
Human, a factual storytelling brand, has unveiled a new brand identity in collaboration with design studio Office of Overview. Produced by Zandland, Human is a video series that conveys the stories of people and communities—stories that are not easily accessible—through an unfiltered perspective. The new design stems from the brand's perspective that "the best way to understand the world is to listen to people's stories directly." The core of the identity is "Jeffersonian Transcription," which records actual conversations. The [… ] that occurs when speaking
Franki, a restaurant discovery and rewards platform, has unveiled a new brand identity in collaboration with global creative studio Koto. Moving away from existing recommendation services that relied on star ratings and anonymous reviews, the platform aims to transform into a community-centric space where actual users' tastes and experiences lead to their next visit. The core idea running through the brand strategy is 'Make Time Dance.' The new identity stems from the personality of the 'Jester,' a cheerful and free-spirited clown. The warm, curved wordmark and Diatype [… ]
Design studio ZAK has unveiled its own football club identity, 'ZAK FC,' to align with the World Cup atmosphere. Rather than an actual sports brand launch, this project is an example of extending the studio's internal play and experimentation into brand design. ZAK created its own club, inspired by Hoodzpah Design's transformation of the studio into 'Inter Hoodzpah FC.' Based on the premise of its founding in 2018, 'ZAK FC' playfully [… ] incorporates the symbols and merchandise systems typically associated with a football club.
Coca-Cola has unveiled a new global visual identity system. The goal is to establish a consistent brand experience across more than 200 markets, ranging from packaging and digital experiences to stores, refrigerators, and sales equipment. The new design will be rolled out sequentially, focusing on Latin America, Europe, the Middle East, and Asia. Instead of creating a new logo, this rebranding more actively utilizes the design assets that have symbolized Coca-Cola. Coca-Cola red and white, the Spencerian script logo, the wave [… ]
The preventive healthcare service SONATA has launched in New York, San Francisco, and Los Angeles. SONATA is a membership service that integrates whole-genome sequencing, over 140 blood biomarkers, biological age, wearables, and medical records, with continuous management by medical specialists. The annual fee for founding members is $2,500. The brand identity was designed by Little Plains, a New York-based branding and experience design studio. The studio handled SONATA's naming, brand strategy, positioning, language system, visual identity, [… ]
Egg tart brand OVO has unveiled a new brand identity and packaging system that translates the small joys of everyday life into a brand experience. This project was led by brand design studio The Lab and is characterized by extending the form and production process of the egg tart into the brand's overall visual language. OVO built its brand on the philosophy that even simple ingredients like eggs can be transformed into special experiences through creative interpretation. To visually convey this message, [… ]
The San Francisco Museum of Modern Art (SFMOMA) has unveiled SFMOMA Sans, a dedicated typeface designed to enhance visitor readability and accessibility. Designed by type designer Liv King, the typeface was developed with the goal of integrating the entire exhibition viewing experience into a single typographic system, going beyond a simple brand renewal. Previously, SFMOMA used two different typefaces for print, environmental graphics, and digital platforms. As a result, readability and visual [… ] across different media
