This is a brand design created by Justified Studio in collaboration with Brightfield, a workforce intelligence firm. Brightfield operates the TDX platform, which analyzes corporate external workforce and procurement data. Instead of emphasizing AI technology itself, the new brand establishes 'Proven Intelligence'—showcasing real data and results—as its central concept.
Existing brands faced the problem of failing to adequately convey the level of data and technology handled by TDX. At the same time, the AI market was repeatedly featuring futuristic graphics and abstract technical imagery. Justified Studio expressed trust in a different way. They placed actual data and product screens at the forefront and established a visual system that structurally presents complex information.
The core graphic is a geometric cube. It represents Brightfield's role of transforming multi-dimensional data into a single, clear judgment in form. This structure extends to the three-dimensional 'B' symbol, as well as graphics, product interfaces, and TDX's visual language. A color scheme combining orange, periwinkle, sky blue, and charcoal, along with a unified typography system, has also been applied to the brand and products.
We redesigned the website and product experience based on the same principles. On marketing pages, we focused on presenting results and evidence rather than abstract AI representations. For the product, we organized information hierarchy and data visibility. The core of this project is designing the brand identity and the actual software interface to share the same visual rules.
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