This is the brand identity created by Studio EBBXFLO for Room No. 102, a speakeasy bar in Jaipur. Room No. 102 is a cocktail bar located inside Devraj Niwas in Bani Park, Jaipur, India, featuring a hidden entrance, an invitation-only approach, and an entry experience utilizing riddles.
The identity centers on privacy, allusion, and discovery. The logo structures the number 102 to resemble an architectural door, leaving the zero as a blank space rather than drawing it directly. This approach extends to become a rule for the entire brand. It conveys the character of the place through what is hidden rather than what is seen.
The design system includes six symbols. Each symbol is associated with a service, mood, and approach. Bodoni Ornaments ITC's decorative glyphs were used as codes to convey meaning instead of words. The GREATS typeface was selected in a form that matches the classic structure of 102 marks.
The spatial experience follows the same direction. Visitors receive a key card and information leaflet, and find the entrance hidden behind a mirror. The interior is composed of Victorian chandeliers, velvet seating, antique objects, and dark color tones. The brand is applied to the menu, packaging, digital touchpoints, and hospitality elements, binding the bar's operation and visual language into a single experience.
More and Sources
