The Coca-Cola Company has partnered with Universal Music Group (UMG) to launch a new global music label, Real Thing Records (rtr). Led by Explorers Club Studio, the brand's creative direction is positioned as a new platform connecting brands, music, and fandom. With a genre-agnostic approach, rtr will empower emerging artists from around the world to find their unique voices and foster their growth on the global stage. […]
Google has implemented a new logo and user interface for its AI service, Gemini. The new Gemini logo has been redesigned from the previous purple and blue-based color palette to a gradient design combining Google's signature colors of blue, red, yellow, and green. The star-shaped structure of the logo has been maintained, but the pointed ends have been rounded and smoothed. This is intended to create a more clear and approachable impression, even on small screens. The new logo has already been adopted by Gemini […]
Airbnb co-founder and CEO Brian Chesky has given a sneak peek at the company’s new design system. The announcement, shared via X in a short video, appears to be a response to feedback from users following the company’s big app update last summer. “Thank you for your feedback on the design work we’ve done for the summer release,” Chesky begins the video, outlining key elements of Airbnb’s new design system. […]
British luxury car brand Bentley has unveiled a new emblem. This redesign is considered the most bold and modern version, with only five changes in the 106 years since the brand was founded in 1919. Known as the 'Winged B', the emblem is based on the initial B of the brand's founder Walter Owen Bentley with wings spread on both sides. The circular logo was first designed by illustrator F. Gordon Crosby, and […]
Publisher Penguin Books is celebrating its 90th anniversary by introducing a bespoke typeface that redefines its brand identity: Penguin Inclusive Sans. Developed with inclusivity and accessibility at its core, the typeface will be used as the primary font for Penguin’s global publications and marketing. The project began with the goal of improving Penguin’s inconsistent image, which had previously been based on a mix of different typefaces. Led by designer Olivia King, the team […]
TripAdvisor, the world's largest travel platform, has completely revamped its brand identity to celebrate its 25th anniversary. This rebranding was carried out in collaboration with UK design agency Koto Studio. While TripAdvisor has long maintained its signature turquoise green, the new color palette has been transformed into a more vibrant lime green. Furthermore, the brand's mascot, Ollie the owl, has been given a more vibrant look, with animated eyes that move […]
A rare manual documenting Coca-Cola's brand design history from 1969 to 1979 has been published in a single volume. "Brand Identification Manuals for Coca-Cola" is based on brand archive documents and comprehensively introduces logos, typography, and packaging systems based on modernist design principles. Planned and published by design publisher Standards Manual, this book is a limited edition of just 1,000 copies. Only a limited number remain, and only official copies […]
The logo for the UK government's official website, Gov.uk, recently underwent a complete overhaul. However, the bigger issue than the design change was the cost. Reportedly, the logo design cost approximately 700 million won (approximately $560,000 USD). The news sparked a fierce backlash from the British public. The original black logo was redesigned blue, and the period-shaped "dot" was transformed into turquoise. The changes are simple in appearance […]
As the new government officially returns to the Blue House, it has decided to revert the 'business emblem' that has served as the symbol of the Office of the President to the design of the past Blue House era. The use of the Yongsan Office of the President logo produced during the previous administration will be discontinued and the direction of the symbol system will be newly established. In a press release on the 13th, the Office of the President stated, "Since the current Office of the President is still located in Yongsan, the phrase 'Office of the President' will be used instead of 'Blue House' for the time being, but when the return is complete, the original 'Blue House' emblem will be completely […]
On June 17, Kakao released a new font, 'Kakao Font', optimized for the digital environment, for free. In the mobile era where typing is more familiar than handwriting and scrolling is more familiar than reading a book, this font was developed so that anyone can read and express text on the screen with ease. 'Kakao Font' consists of two types: 'Kakao Big Font' and 'Kakao Small Font', each with a design optimized for titles and body text. The large font has a straight and spacious structure […]
Content platform Shutterstock has completely revamped its brand identity. On June 16th, the company announced its transformation into a next-generation creative partner in New York. This strategy combines assets accumulated over 20 years, including images, videos, and audio, with AI technology to accelerate the storytelling of business clients. The newly unveiled brand identity visualizes its core message: "The essential ingredients of all creative work." The logo is structured around graphic elements inserted above a simple wordmark, and the circular symbol symbolizes a "catalyst." […]
This is the brand design for Japanese camera company Sigma. The company unveiled a new Sigma brand in early 2025, and Stockholm Design Lab, which collaborated with them on the design, has released a detailed design case study. This rebranding visually expresses Sigma's precision and independent craftsmanship. The logo reintroduces a geometric form, a modern reinterpretation of the historically iconic Greek letter sigma (Σ). The new serif typeface, "Sigma Serif," is inspired by Japanese calligraphy, combining engineering sharpness with tradition. […]
