Bolle is a new bakery located inside an old shopping mall in eastern Helsinki, Finland. Designed as a place to relax and enjoy pastries and coffee, the bakery has become a local favorite, with long lines forming from its opening day. Behind the scenes, brand designer Chris Bolton is credited with creating this unique experience. Bolton is a graphic designer and art director who previously worked on the branding for the Finnish retail space Måll. For this project, he […]
T'way Air is changing its name to "Trinity Airways" and embarking on a major rebranding. This marks a new leap forward for the company as a unified brand encompassing accommodations and travel beyond just air travel. The company announced that the new name, Trinity Airways, will solidify the strategic alliance between T'way Air and Daemyung Sono Group and provide customers with a seamless travel experience. The name "Trinity" is derived from the Latin word "Trinitas," meaning "three become one to form perfection." This […]
World Athletics (WAA) unveils a new global athletics brand, significantly redefining the sport's identity and fan experience. The World Athletics Ultimate Championship, which will debut in Budapest, Hungary in 2026, collaborated with branding specialist FutureBrand to create a modern and compelling visual identity. The core concept of this rebrand is "Class of One," symbolizing a singular moment of excellence and unparalleled performance. FutureBrand is about people connecting with athletics […]
Building on its 20-year partnership with the Museum of Modern Art (MoMA), Hyundai Card has opened the world's first MoMA Bookstore in Apgujeong, Seoul. "MoMA Bookstore at Hyundai Card" is a unique space curated by MoMA, featuring over 1,100 books, including exhibition catalogs and over 200 titles on contemporary art, design, and architecture. The MoMA Bookstore is an art platform for all who pursue artistic sensibilities. In addition to books carefully selected by MoMA curators, the store also offers iconic accessories and lifestyle products from the MoMA Design Store.
The world's largest non-profit organization specializing in blood cancers has unveiled a new identity. Formerly known as the Leukemia and Lymphoma Society (LLS), it has changed its name to Blood Cancer United and launched a unified campaign, "United For All," marking the biggest change in its 76-year history. Unveiled in September to coincide with Blood Cancer Awareness Month, the rebranding represents more than just a name change; it represents a complete overhaul of the brand's philosophy and strategy. The new name is recognizable and […]
Konkuk University, approaching its 100th anniversary in 2031, has unveiled a new UI (University Identity), a symbolic system that embodies the university's philosophy and identity. The newly unveiled symbols include the "Initial Wordmark" and "Emblem," and a new color system has also been established. The Initial Wordmark serves as a bridge connecting Konkuk University's past and future, symbolizing the harmony between principle and practicality. Going forward, this wordmark will be utilized across all internal and external communications. The emblem, designed in the form of an ox, the university's emblem, embodies intelligence, passion, and a spirit of challenge. […]
Belgian-based soda brand Fhirst has returned with a fresh, unique identity: "Superfunktional Soda™." Mother Design has reimagined the brand strategy, naming, visual and verbal identity, and packaging, challenging the clichés of the functional beverage market. Fhirst, a project launched four years ago by founders Catherine and Steven van Middelhem, has developed a probiotic soda based on a scientific approach linking gut health and mental well-being. However, the recent surge in the "healthy" soda market […]
Mexico-based design studio PERSPECTIVA has unveiled the brand identity for COWBOY, a coffee brand that reinterprets American Western culture in a contemporary way. COWBOY aims to be more than just a coffee shop; it's a "cantina," a project that balances traditional Western style with modern design. The fact that the term "cantina" remains unchanged, rather than being translated into an English word, symbolizes the brand's philosophy. Creative Director Hugo Trejo explains, "A cantina is not just a place to drink coffee […]
Yankee Candle, the icon of home fragrance, has undergone a brand redesign. This change, created in collaboration with New York-based branding agency Beardwood & Co., preserves its heritage while also reflecting a modern sensibility for a new generation. Founded in 1969, the brand has been a fixture in the daily lives of consumers around the world for half a century, earning its steadfast love. Yankee Candle has long been synonymous with its apothecary-style glass container and cozy scent. However, with recent interior design trends, […]
Cracker Barrel, the American Southern-style restaurant chain, faced a fierce backlash after unveiling its new logo, taking a direct hit to its corporate value and stock price. Just one day after the new logo was announced on August 21st, its stock price plummeted by more than $71,000,000, wiping out approximately $94 million (approximately 130 billion won) in corporate value. At one point, the intraday drop reached $200 million. The controversial new logo featured a man in overalls […]
Innocent Drinks, the UK's leading fruit drink brand, has unveiled a new packaging design, partnering with independent branding agency Derek & Eric and strategist Silas Amos. The project focused on simplifying the brand's signature while reclaiming its original confidence, establishing a consistent visual identity across the country. Since its launch in 1999, Innocent has established itself as one of the UK's most beloved brands, known for its fresh fruit drinks, playful personality, and social good. […]
Dutch football powerhouse Ajax has reintroduced its traditional logo and redefined its entire visual identity. Ajax selected UK-Netherlands-based design studio Smörgåsbord as its creative partner to develop an expanding design system centered around the logo. While respecting the iconic logo itself, the club sought to create a new language that would appeal to current and future audiences, using it as a starting point for inspiration. Ajax has long been a leader in the development of young talent and […]
