Carbonated drinks are generally perceived as unhealthy. However, Good Sh*t, a startup brand born in New Zealand, has taken the opposite approach. They've gone beyond simply being "low-sugar" and positioned themselves as a carbonated drink that promotes gut health. The key lies in the balance of gut microbes. The human body contains approximately 2 kg of microbes, which are involved in the production of serotonin 95% and dopamine 50%. This means that more than half of our mood, happiness, and satisfaction originate in the gut. […]
Solflare, founded in 2021 on the Solana blockchain, has rebranded with security as its top priority. This rebrand was implemented in collaboration with London-based branding agency Ragged Edge. They define Solflare as a "Stronghold of the Free," creating a space that provides stability and autonomy for users in a turbulent market. The new brand identity borrows from the codes of the past, when banks were symbols of trust and honor, but reimagines them for a modern era. The logotype is based on the typeface of early banking charters […]
Seoul National University's College of Humanities has unveiled a new visual identity. Design Studio Picant designed this identity, simplifying and reinterpreting the existing "Humanities" emblem in a more linear and refined way, resulting in a more contemporary image. This project, which combines tradition and modernity, focuses on capturing the essence of scholarship while expressing the diversity and vitality of the community. The new symbol, with its colorful surfaces surrounding the "Humanities" logo, symbolizes the individuality and energy of the College's members. This symbolizes the university community's […]
Pizza Hut has unveiled a new logo for its international markets, including the UK, Canada, and Australia. These countries were excluded from the US brand refresh in 2019 and still used the 2014 version. This update aligns with the US version's 2019 refresh, but with subtle differences. The red roof shape remains, but the overall shape is slightly slanted, and the font is italicized. The edges are sharper, and the "zz" lettering is now aligned with the roof […]
The Royal Institute of Philosophy, the UK's largest independent philosophy charity, has unveiled a new brand identity ahead of its centenary. The rebrand aims to elevate the Institute's profile, celebrate its work, and open philosophy to a wider audience. At the heart of the new brand strategy is the motto "Question Everything." This motto reflects the essence of philosophy and the Institute's spirit of openness, inquiry, and intellectual freedom, and aims to encourage people from diverse backgrounds to engage more deeply with the world.
To strengthen its ultra-low-price strategy, E-Mart launched its new private label brand, "5K PRICE," on the 14th, featuring all products priced under 5,000 won. This is the first integrated PL brand to be launched since the merger of E-Mart and Everyday in July of last year. It will be sold simultaneously at approximately 370 stores nationwide and through SSG.com's SSG Delivery and Quick Commerce platforms. "5K PRICE" offers prices ranging from 880 won to 4,980 won, offering up to 701,000 won in savings on processed foods and daily necessities. Integrated […]
Taiwan's FOCASA Circus has undergone a complete transformation to celebrate its 15th anniversary. This rebranding, led by creative studio Bito, showcased a dynamic identity that combines technology and performing arts. Like acrobats on stage, the new identity flexibly transforms and moves, coming to life across various media and spaces. The essence of this transformation begins with its name. The expanded name, originally FOCA, represents a different circus troupe, with two distinct forms […]
Quang Xanh Museum of Fine Arts, Ho Chi Minh City's first private museum dedicated to Vietnamese art, has unveiled a new visual identity in collaboration with M — N Associates. With over 1,600 historically and culturally significant works, the museum is a precious window into the history of Vietnamese artistic identity, from the early days of Indochinese aesthetics to the dawn of modern expression. This rebranding visually embodies the museum's mission as a space for experiencing emotions and culture beyond art appreciation.
To mark its 25th anniversary, the Royal Drawing School has unveiled a new visual identity in collaboration with the world-renowned design studio Pentagram. Led by partner Harry Pearce and his team, the project visually embodies the school's values of creativity, generosity, openness, and the timelessness of drawing. Founded in 2000 by King Charles III and artist Catherine Goodman, the Royal Drawing School is a world-renowned institution specializing in observational drawing education, offering courses for all ages, from beginners to professionals.
Delta, the iconic American airline, celebrated its 100th anniversary by collaborating with design agency DixonBaxi to launch a brand redesign. Through this project, Delta redefined its brand identity and clarified its vision: not simply "getting from A to B," but "connecting people to expand their potential." The new brand system is built around the values of culture, experience, and connection. Delta's triangle symbol is one of the most recognizable symbols in the airline industry. This redesign […]
The scientific field is already a saturated market with massive competitors. In this context, Syensqo, a new specialty chemicals company, has found a unique way to express its brand. Spinned off from Solvay, a 160-year-old company, Syensqo has established its own identity. Centered around the brand philosophy of "Science Made Collective," Syensqo emphasizes the value of collaboration beyond technology. This philosophy, inspired by the 1911 Solvay Conference, a gathering of world-renowned scientists, emphasized that scientific progress was driven not by individuals, but by […]
This brand design was a collaboration between Collins and Muse Group, a globally popular music software company. Despite Muse's robust portfolio of products, including Ultimate Guitar, MuseScore, Audacity, and MuseClass, the company lacked a visual and mental connection between them. Collins, therefore, undertook the task of reimagining this disparate ecosystem into a single, emotionally integrated brand. Collins aimed to position Muse as a partner in supporting creative fluency, rather than simply as software.
