Apple WWDC23 is fast approaching next week. He said it was the beginning of a new era, saying 'Code new worlds'. From June 5th to June 9th, all developers can participate online for free. Opening Day features a special keynote event at Apple Park. Various activities will be held throughout the event, including various keynotes, Platforms State of the Union presentations, Apple Design Awards, and one-on-one conversations with experts.

👁️ Designer Eye

It attracts a lot of attention as an event of the world's largest company leading the future of experience. As much as that, the artwork prepared for each event is also attractive and mysterious. Apple releases enigmatic image before opening WWDC event Creative graphics on various symbols or abstract shapes symbolizing Apple hint at what will be announced at the event.

This artwork is also interesting. A transparent rainbow graphic was used against a dark background. As soon as I see motion, the word 'liquid' comes to mind. The overlapping and bleeding of multiple colors can also look like lens flares or color bleeding in virtual space. It also feels like an optical illusion that can change into any shape.

📕 Editor's Notes

An announcement from Apple leading the way in experience design is expected. I predict that many people will already be talking about AR at this event. In recent smartphone-centric ecosystems, it has been difficult to present surprising new experiences. Apple has continued to take on new challenges and expand, such as intangible service areas such as Apple TV and Apple Pay, and completely new experience product areas such as AirPods. I'm looking forward to seeing if AR can show as much innovation as the iPhone announcement.

More and Sources

• https://developer.apple.com/kr/wwdc23/

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