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Today marks one year since Bing Chat became AI-centric, and Microsoft Copilot's web and app are being revamped. The first screen, which had many complex suggestions, is replaced with a concise carousel-style design that concisely contains the tasks that can be done with Co-Pilot. Due to the strong interest in AI and strategic collaboration with OpenAI, Co-Pilot said it has created over 5 billion chats and images.
The new CoPilot also lets you edit images right away. Designer GPT inside Copilot lets you edit images without asking multiple text prompts or running Microsoft's AI image tool 'Designer'. When you hover your mouse over an image, it automatically recognizes what you can edit and applies the desired effect. You can emphasize your subject by emphasizing certain colors and turning the rest into black and white, or go for a completely different style like pixel type. These features are available for free, and Pro subscribers can even resize images.
Along with the update news, Microsoft released a Super Bowl ad with the slogan “Watch me.” In the ad, a familiar person who appears to be next to you and a short sentence are displayed in the center of the screen. People around you will not be able to do business. You won't be able to get a degree. I'm too old to learn something. At the end of the sentence about being young to change the world, he says “Watch” with a confident expression. People run Copilot on their iPhones to get help from AI.
Microsoft did not show any of its products in its large-scale Super Bowl ad watched around the world, but instead focused on the use of apps.
Although Microsoft is attracting more attention than ever before, Bing and Edge's market share has not increased significantly. It appears that the company plans to focus on challenging itself as an 'AI companion' used within the service rather than as a search engine. However, it is said that its performance is still lower than OpenAI and that it is still lacking in preventing inappropriate prompts such as pornographic deepfakes. We hope that Microsoft, which is in an ambiguous position between Google, Chrome, and OpenAI, will be able to highlight the unique user experience that it can achieve because it is a co-pilot.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
