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instagram-motion-system-01
brand
Instagram Motion System: Human-Like Movement
Instagram has teamed up with studio DUMBAR/DEPT to create a motion system that was a radical rebrand about two years ago, 2×4...
h&h-rebrand-01
brand
H&H Bagel Rebranding: The Transformation of New York’s Iconic Bagel
H&H Bagels has been rebranded in collaboration with New York-based creative studio High Tide. Known as one of the top three bagels in New York,...
paris-2024-olympic-01
brand
Paris Olympics 2024 official poster: We are one
The 2024 Paris Olympics poster has been unveiled at the Musée d'Orsay. It was created in collaboration with French illustrator Ugo Gatoni. “Games...
lyle-golden-syrup-01
brand
Lyle Golden Syrup Rebranding: The Result of Modernization Abandoning Heritage
Lyle's new design for Golden Syrup has caused quite a stir. Golden Syrup features surreal illustrations and...
hwahae-01
brand
Reconciliation Rebranding: Beauty with Dreams
Beauty platform 'Hwahae' has rebranded. It is a big change after 11 years since the service was launched in 2013. Hwahae is a company that...
ittala-01
brand
Iittala rebranding: From comfortable daily life to fun fashion
At the beginning of February, Finnish lifestyle brand Iittala unveiled its new brand identity at Stockholm Design Week. Iittala's...
london-overground-01
brand
London subway map: branding that reflects the local community
London has collaborated with creative studio DNCO to change its subway map, making the complex overground map easier to read and...
winter-olympic-2026-01
brand
Milan-Cortina Winter Olympics 2026: Mascots Tina & Milo revealed
The official mascots for the Milan-Cortina 2026 Olympic and Paralympic Winter Games have been revealed. They were chosen through a public vote from 1,600 entries...
hanssem-01
brand
Hanssem rebranding: legendary logo refined after 32 years
Hanssem collaborated with design studio CFC to rebrand after 32 years. The visual identity of 'Hanssem', which means endless growth, is...
nybg-01
brand
NYBG rebranding: New Yorkers’ attitude toward nature
The New York Botanical Garden has collaborated with Wolff Olins to rebrand itself as NYBG (NewYork...
seoul-mascot-01
brand
Seoul City Mascot Renewal: Pink Hatch and Sabangsin Friends
The design of Seoul's mascot 'Haechi', which symbolizes Seoul City, has changed after 15 years. From 1997 to 2007, Seoul City used the character Wangbeom...
switchboard-01
brand
Switchboard Rebranding: From Helpline to Community for LGBTQIA+
Switchboard celebrates its 50th anniversary by rebranding in collaboration with London-based design studio Nice And Serious....

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