American fintech service Robinhood has rebranded in collaboration with New York-based design studio Porto Rocha. The company announced the change as it celebrates its 10th anniversary, from being a startup innovator to a financial platform for a new generation of investors. The wordmark has a higher contrast between strokes and thinner connections. Ink traps, which are spaces where letters bend, have been added to give the impression of printed letters a little bit of a mix. The new premium membership, Robinhood Gold, is entirely based on the serif typeface Martina […]
Jongno-gu announced its new integrated brand, 'Jongno: The way of Seoul', at Gwanghwamun Square on the 11th. It contains the meaning that all roads in Seoul lead to Jongno. It aims to improve the symbol system of Jongno-gu and strengthen the city's competitiveness. In order to express new values, the meanings of resonance, openness, canvas, gateway, and platform were expressed in a modern way. It expanded from the physical 'Jong' to the conceptual 'Ro'. It became simpler than the previous version's descriptive illustrations. […]
Lotteria has released 'Ria' to celebrate Hangul Day. It collaborated with Lotte GRS Design Center and Yoon Design's typography performance group, Odd Sangsang. Based on the successful launch of 'Choak Ddaenggyeo' and 'Ttak Jjakboche' last year, this time, it created a font to spread K-burgers around the world. It has a similar impression to the English version of the Lotteria logo that was newly revised last July. It was designed around straight lines and circles like Bauhaus' universal font. It is thick and fills up the square. Hangul with a consonant […]
Super Matcha has collaborated with Workroom Press for a rebrand. Super Matcha is a brand that has been engraved in people’s minds through its sophisticated font and intense green color that is persistently repeated. Super Matcha did not think that there was a problem with the existing brand identity, so they decided to improve the weaknesses of the font. It is said that it took a whole year just to refine the existing logo. They also released improvement process notes that contain traces of their efforts. The value that Super Matcha pursues is SUPER, and the products or services that convey the value are […]
Twitch has partnered with design agency Porto Rocha to refresh its visual identity. Twitch rebranded in 2019 with a new, gaming-friendly style. The new visual identity has moved away from analog to hyper-digital 3D. Twitch’s signature pixelated wordmark has gone from a flat design to a glossy, plastic-like 3D shape. Instead of a flat, gradient-based black shadow, it will now pierce through the screen […]
Lotte Rental's car sharing subsidiary Green Car is changing to 'Lotte Rent-a-Car G Car'. It aims to be a premium brand and its slogan is 'We ready, You just Go' (We manage the car, just use it comfortably). It announced that it plans to increase awareness and reliability as a Lotte Rent-a-Car brand and has set the principle of making it easier to use safer and cleaner cars. It also introduced a monthly subscription service. G Car Pass 100 (weekdays) for weekday operation and […]
Kiaf Seoul 2024 is opening. Kiaf Seoul is Korea's first international art fair held in 2002 and has served as a bridge connecting Korea and the overseas art market for the past 20 years. With hundreds of galleries from around the world participating, the event attracted over 80,000 visitors last year. It is no exaggeration to say that you can see the flow of art. The visual identity of this exhibition was created in collaboration with Studio April. The main visual and […]
Kooksoondang has rebranded its Baekseju package. This is the first change in four years since its renewal in 2020. The concept is 'Baekseju, a fragrance that connects a hundred years', and it is explained that it contains the 32 years of history since its launch in 1992 and the taste that will continue for the next 100 years. The Chinese character 百 is placed in a large, powerful brush lettering on the front. It is a significant difference from the previous modern and thin impression. The transparent bottle has been changed to an opaque brown. The jars that make good liquor and the soil in nature […]
Mozilla, the developer of the browser Firefox, has changed its wordmark. Mozilla is an open source software development company founded in 1998 by former Netscape developers. It has created products such as Firefox, Thunderbird, and Bugzilla, and is famous for its Firefox brand design with LaMotion. The wordmark, created through an open design project in 2017 to receive feedback from the community, was a hot topic. London studio Johnson Banks received various opinions and borrowed ://, which stands for Internet protocol, […]
This is a rebranding of Naver's business collaboration platform, 'Naver Works'. BI was produced by the Naver Cloud Brand Design Team and the brand film was created in collaboration with the advertising agency 'Cosmic Ray'. Naver Works is an integrated business platform that includes functions necessary for business such as bulletin boards, video conferencing, payroll, approval, finance, and attendance, in addition to functions that can be used in existing Naver such as email and messages. The Naver Cloud Brand Design Team first focused on connection and growth […]
The 34th Olympic Games will be held in LA in 2028. It will be the first Olympics in 44 years since the 1984 LA Olympics. Tom Cruise, who appeared at the closing ceremony of the Paris Olympics, was a hot topic. Tom Cruise, who received the Olympic flag, fell from the sky like in the movie <Mission Impossible> and rode a cool motorcycle to the United States. Upon arriving in the United States, he added three 'O's' to the legendary Hollywood sign that everyone knows to represent the Olympic rings. Famous American track and field athlete Michael Johnson, skateboarder Jagger […]
Binggrae and the Ministry of Patriots and Veterans Affairs launched the <First Wearing Liberation Uniform> campaign. Since the campaign was released on August 1st, Liberation Day, it has received praise and attention from many people. The last photos of 87 independence activists who died in prison, including Yu Gwan-sun, Ahn Jung-geun, Ahn Chang-ho, Kang Woo-gyu, and Shin Chae-ho, wearing prison uniforms were restored using AI. An online photo exhibition was held where you can see the campaign video containing their touching stories and photos of all 87 people. The expressions of those exhausted from their hardships in prison have been softened […]
