Wanted Lab Brand Designer Baek Na-eun shared the story of the Hi-Five 2024 conference production and goods. She said that she tried to strongly imprint friendly and cute characters so that people can comfortably accept the topic of 'work'. To do this, she developed a strategy of using vivid colors on a large area. In order to give the feeling that the characters pop out into the world, she designed the objects themselves to become characters. From unique goods like picnic mats to fortune-telling corner graphics, she meticulously designed every experience related to the event.
