Why MVC, a great feast of good words, is needed
Tiger Woods sued by Puma for plagiarism
A trademark dispute has arisen as Puma takes issue with Tiger Woods' new fashion line logo. Puma filed a petition with the U.S. Patent and Trademark Office to oppose the Sun Day Red logo's registration as a trademark, arguing that it is likely to cause confusion with its Leaping Cat logo. Puma claims that the Sun Day Red logo is too similar to its own logo, which has been used since 1969, and that the two logos are used on products such as clothing and footwear. […]
Brand Circle, the soul and body of a brand
K-Heritage: Hip Korean Traditional Goods
The National Heritage Promotion Agency has unveiled a new brand identity for its cultural product brand, "K-Heritage." With growing interest in traditional cultural products, the identity was created to facilitate brand recognition and create a distinctive image. The new logo, shaped like the "K" and "H" of K-Heritage, symbolizes human connection and the opportunity to enjoy Korean culture across diverse cultures. White is used as the primary color to emphasize the beauty of space, while the five cardinal colors, red, blue, sulfur, and […]
Pantone's representative color for 2025, Mocha Mousse
Pantone, a global color expert, announced the deep, warm brown 'Mocha Mousse (Pantone 17-1230)' as the color representing 2025. Pantone said that it reflects the social mood and cultural trends of the world through color every year and that this year, it has captured the global desire for harmony, comfort, and everyday pleasure through color. Leatrice Eiseman, director of the Pantone Color Institute, said, "Mocha Mousse is a luxurious yet rustic, sensual yet classic […]
PlayStation back 30 years ago
Sony has released a special software update and limited-edition products to celebrate the 30th anniversary of the PlayStation. Elements like the original boot-up sound have been brought back, generating a buzz among players. For a limited time, you can change the PlayStation 5's startup screen to an early PlayStation theme. Players can choose between themes from each generation, from PS1 to PS4, and a special 30th-anniversary theme. Depending on the theme you choose, […]
Jaguar transforms into a high-end electric vehicle brand
Jaguar has rebranded to celebrate its 90th anniversary. The drastic change is shocking. Jaguar unveiled a new logo and brand identity ahead of its transition to a fully electric vehicle brand. Jaguar stopped selling new cars a year ago to prepare for this brand overhaul and plans to launch three new electric vehicles by 2026. The company aims to position itself as a high-end electric vehicle brand, priced more than twice as much as its current models. Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, said, "We're reimagining the essence of Jaguar […]
Layer: Today's House furniture brand
Lifestyle platform Today's House launched its own furniture brand 'Layer' on the 13th. Layer, the first furniture brand launched by Today's House, which handles the entire process from design to production, aims to be 'furniture that accompanies the beginning of space' with high perfection and reasonable price. Today's House planned Layer by concentrating its capabilities accumulated over 10 years in the furniture and interior design industry. The first collection, 'Pave', means 'laying the foundation, the basics' and includes beds, mattresses, sofas, tables, storage units, etc. […]
Alessi Espresso: Coffee from the Italian Design House
Alessi opened its first café in Dosan Park in the world. Alessi Espresso is a café and concept store specializing in Italian espresso and moka pots. Alessi is a representative Italian brand established in 1921, and is famous for its products created in collaboration with Philippe Starck, Alessandro Mendini, and Ettore Sottsass. It has many unique menus, such as Alessi's representative product, Pulcinea, a dessert resembling a moka pot, and Alessi coffee with signature cream on flat white. World Coffee Roasting […]
McDonald's Grimace: Limited Edition Coin Purse
McDonald's has released Grimous Blueberry Shake and Coin Purse goods. Grimous is McDonald's representative character that first appeared in 1971. Recently, it has become a hot topic in the United States as its awkward shape and dull expression evoke nostalgia among Generation X and Millennials. The Grimous Coin Purse has an attractive unfocused look and a round surface. The packaging is designed like a 70s print. There is a strange madness in the behind-the-scenes of the advertisement shoot. Burger […]
BOSE Rebranding: Moments of Immersion Expressed Excellence
Audio brand Bose has rebranded in collaboration with Studio Collins in the US. Founded in 1964 by Amar Bose, Bose has been making great audio products that have won the hearts of listeners around the world. As Bose approaches its 60th anniversary, it has decided to tell a story that will satisfy its loyal fans and attract new ones. The new tagline is 'Sound is Power'. The iconic Bose logo will remain. The Warsaw-based independent type foundry […]
