Spotify has announced its exclusive font ‘Spotify Mix’. Created with Berlin-based font creation foundry Dinamo Typefaces. It replaces the Circular font in mobile/desktop app environments and is applied starting from all languages that use Latin character-based scripts, including Vietnamese. Variable fonts have been a hot topic in the brand design market recently, and Spotify, which is serious about design, has finally released a dedicated font. Spotify Mix captures the dynamic and evolving nature of music culture […] ]
11st has released its design system website. The 11STREET Design System is a system that has been systematized and advanced since 2016. It is said that the design system site was established to widely publicize the design philosophy shared by designers, developers, and planners. The Design System logo has a simple form. It combines 11 rectangular pillar shapes with continuously changing circles, squares and triangles. At the end, I put a dot that feels like a firm conclusion. It feels like a combination of ‘11’ and ‘something’ […] ]
The Canadian Armed Forces has unveiled a new logo and received harsh criticism. In the last three years, the Canadian Armed Forces has had more discharges than applicants. The death spiral had begun and a new attempt was needed. I think we need new branding to appeal to a new generation. Canada's Department of Defense is launching a new camouflage pattern, CADPAT MT (CAnadian Disruptive Pattern Multi-Terrain), and has decided to create a new, modern logo to go with it. The logo created by the Ministry of Defense’s internal design team […] ]
Bumble has rebranded with the launch of new features. Bumble, a dating app for women, was founded in 2014 and has grown into a strong competitor to Tinder based on support from women. Earlier this year, newly installed CEO Lydian Jones said online dating would increase and that it was an opportunity to focus on helping people make real connections. We redesigned the brand ourselves in our in-house creative studio. We created a new logo, font, palette and illustration. […] ]
Headspace has been rebranded. Headspace is a service that has been loved by many people with the keywords mindfulness and meditation since its founding 10 years ago. It has become a service used by over 100 million people around the world, collaborating with not only individuals but also numerous companies. The launch of a new service, Headspace Care, following a merger with mental health service Ginger in 2021 necessitated a brand redesign. The Headspace design team and design studio Italic Studio […] ]
The LEGO Group collaborated with Interbrand to create a new design identity. The red brick logo is a powerful, recognizable design, but we needed a system that could be used flexibly across digital platforms. As a brand that does a lot of collaborations, it would have needed an identity that would be more memorable. Our LEGO Agency (OLA), the LEGO Group’s in-house creative and strategy agency, has been working with Interbrand for two years to build a design ecosystem. OLA and […] ]
Lamborghini has refreshed its visual identity after more than 20 years. The change is to reflect its decarbonization strategy for sustainability, called Direzione Cor Tauri (Towards the Heart of the Taurus), which aims for electrification. While maintaining Lamborghini’s DNA that captures the authentic feeling of courage and unpredictability, the company plans to launch a purely electric car in the second half of 2020. The overall silhouette of the bull, which has been used since the 1960s, has been changed to a minimalist expression. The thickness has not completely disappeared, but it has been expressed as if it is slightly protruding. […]
Massimo Dutti has unveiled his new logo. Massimo Duti is a luxury brand for the middle class, creating clothes with elegant silhouettes and muted colors. We pursue ‘quiet luxury’ that is luxurious but not overly revealing. Parent company Inditex revised its brand positioning to reinforce this concept and changed its logo to give it a premium brand character. But the response is really bad. There is always a tendency to be negative about rebranding, but originality and […] ]
Decathlon has rebranded in collaboration with brand consulting firm Wolff Olins. Decathlon is a French sports retailer with over 2,000 branches and is sometimes called the IKEA of the outdoor world. Since our founding in 1976, we have been making sports equipment for beginners and experts for 48 years. In keeping with its massive size as the world's third largest brand, we have created a new brand identity to increase our influence on sports culture and new customer bases. Decathlon is something that anyone can experience rather than the victory of the elite […] ]
Instagram collaborated with studio DUMBAR/DEPT to create a motion system. A move was needed to create a unique rhythm for Instagram while maintaining the existing brand identity and Colophon's custom font, which was redesigned by 2×4, which was an unconventional rebrand about two years ago. DUMBAR/DEPT aimed to be a motion system that would inspire the creator community. It started with the way Instagram users interact with stories or apps created with the creator tool. And to set the rules, we defined the physics, the fundamental principles of movement. […] ]
H&H Bagels has been rebranded in collaboration with New York-based creative studio High Tide. H&H, known as New York's top three bagels, has been on the Upper West Side since 1972. As we prepare for national expansion, we need to stay true to our New York roots and spread the word to more people. The modern reinterpreted elements are good, but the script typeface that emphasizes the human aspect is especially noticeable. We reorganized the visual identity of all contact points with customers both online and offline, from packaging to website. […] ]
The 2024 Paris Olympics poster was unveiled at the Musee d'Orche. Created together with French illustrator Ugo Gatoni. The slogan “Games wide open” uniquely expresses the unity of the entire city through sports. It is indeed a city of art that the unity of humanity can be expressed in such a joyful way through sports. This is the first double-sided poster for the Olympics, combining two posters representing the Olympics and Paralympics into one poster. Illustrator Ugo Gatoni created this stunning […] ]
