Google has launched the Fitbit Ace LTE after two years of collaboration with design studio Koto. The Fitbit Ace LTE is a smartwatch for children. Google acquired Fitbit, which makes wearable devices that track activities, in 2001. The new brand was created with the mission of making the game-savvy generation move more. The design was aimed at being a bold, cheerful, weird, and lovable brand focused on fun for the sake of fun. Traditionally, it was a sitting experience […]
Aegis Asset Management has opened a smart office brand called Factorial. It collaborated with design agency CFC. It is said to contain the meaning of creating something new (1) by adding an idea (!) to possibility (0). The wordmark, which combines various styles, is unique. The alphabet O is replaced with the number 0, the alphabet i with !, and the alphabet l with 1. It uses a unique silhouette icon that looks like it is running excitedly. See more and sources
Wanted Lab Brand Designer Baek Na-eun shared the story of the Hi-Five 2024 conference production and goods. She said that she tried to strongly impress friendly and cute characters so that people can comfortably accept the topic of 'work'. To do this, she developed a strategy of using vivid colors on a large area. In order to give the feeling that the characters are popping out into the world, she designed the objects themselves to become characters. From unique goods like picnic mats to fortune telling corner graphics, the event and […]
Goldman Sachs has rebranded. It’s shifting its visual identity away from its money-losing consumer banking business and toward M&A advice for corporate clients. But it’s hard to tell what’s changed. It’s back to the ligature wordmark it’s used since 1999. In 2020, Goldman Sachs removed the Bodoni-based ligature by Dalton Maag and trimmed the rounded caps, citing readability on smaller screens. The new logo is again a combination of the “G” and “S”, with the […]
Envato, the digital goods marketplace, has rebranded. It collaborated with Norway-based designer Milos Mitrovic. Founded in Australia in 2006, Envato is a digital goods platform where you can buy and sell anything from stock photos, videos, and music to templates, website themes, and code scripts. It was acquired by Shutterstock, the world’s largest stock image company, in July. Envato CEO Hishame Ashi said, “Envato’s bold, vibrant, and […]
The Museum of London has unveiled its new logo, in collaboration with Uncommon Creative Studio. The museum’s current location on London Wall is set to close and move to Smithfield Market in 2026. The new logo features a large, gold-pooping dove. The dove appears to be made of porcelain, while the bird poop is made of gold glitter. The museum’s director, Sharon Ament, said the design was meant to symbolise the city’s mix of “grit and glitter”. Chief curator Frances Marshall said the dove “is […]
Lotteria has rebranded after 12 years. Lotteria is Korea's first hamburger franchise, and it has been 45 years since its opening. It has helped everyone enjoy burgers as a representative national brand that can be found anywhere in the country. Recently, competition has intensified with the introduction of new brands such as Mom's Touch, Shake Shack, and Five Guys. Lotteria needed a new change to solidify its position in the domestic market and open up overseas markets. 'Taste The Fun (Taste The […]
Channel A has rebranded in collaboration with Plus X. Channel A was founded in 2011 by Dong-A Ilbo with the slogan “Canvas of Your Dreams” and has been producing various content for 13 years. Recently, with the emergence of new OTT platforms and intensifying media competition, it was necessary to present and communicate a new vision. This rebranding aims to transform from a broadcaster to a content platform. It has changed to focus on active viewers who actively choose and consume content. With Play as its core value […]
The uniforms for the 2024 Summer Olympics and Paralympics in Paris are being unveiled one by one. As befitting an event sponsored by luxury goods giant LVMH, the Olympics are undeniably committed to fashion. LVMH jewelry brand Chaumet designed the Olympic medals, and Louis Vuitton designed the trunks that will carry the medals and torch. A number of countries have also collaborated with leading fashion brands to design stylish uniforms. Here are some of the most impressive ones. Korea […]
Verizon, America’s largest telecommunications company, has rebranded after nine years. It has unveiled a new logo and brand system in collaboration with Turner Duckworth. Verizon is repositioning itself beyond a wireless infrastructure provider to include gaming, streaming, and the NFL. To give it the right entertainment feel, it has designed a new visual identity. The previous rebrand, done with Pentagram in 2015, featured an electric-inspired check mark. But new research has shown that the check […]
Marvel has unveiled a new Marvel Comics logo. It was unveiled as Marvel renames its Marvel Unlimited subscription service on X to MarvelComics. It is designed as a sub-brand centered around the red brick logo that was introduced in the 2000s. The logo for the new Marvel Animation for the retro X-Men animation X-Men '97 that was released on Disney+ in February was unveiled, and the new comics logo follows the same rules. 'Marvel' […]
Britain's ASDA has rebranded in collaboration with advertising agency Havas London. Founded in Leeds, England in 1949, it is a large supermarket that provides a variety of services, including pharmacies, clothing, printing, mobile phones, and gas stations. It is a brand under Walmart and is the second largest supermarket after Tesco. Large brands that are closely related to our daily lives need to change carefully because even the slightest change can cause them to lose trust. This rebranding appears to have been successful. Rather than feeling integrated into a huge supermarket […] ]
