American fast food chain Wendy's has collaborated with the hit Netflix series "Wednesday" to launch a unique menu item. This limited-edition collaboration, titled "Unhappy Meal," will be available at all Wendy's locations and through the app in the U.S. starting August 4th, with availability in select markets, including Canada, starting August 11th. This collaboration captures the dark humor and dark comedy sensibility of the "Wednesday" series. The iconic Wendy's pigtails and Wednesday […]
The LEGO Group has unveiled a construction set modeled after Nintendo's original Game Boy. First released in 1989, this handheld console had a significant impact on the gaming market at the time, and LEGO has recreated it at a nearly 1:1 scale. The set consists of 421 bricks and is priced at $59.99 in the US. Pre-orders begin July 24th, with an official release date of October 1st. The exterior is based on the actual device, with A and B buttons, a start button, and […]
Google has unveiled a new AI-powered search experiment, "Web Guide," through its Search Labs. This feature is designed to move beyond the traditional, simple list of search results and help users explore information more quickly and intuitively. Web Guide groups search results by relevant topics or context. For example, if you search for "how to travel alone in Japan," Web Guide will offer "safety tips," […]
Elon Musk's "Tesla Diner" has opened in Los Angeles. This burger and fries restaurant is more than just a restaurant; it's a technologically complex space featuring a movie theater, a Supercharger charging station, and robots serving customers. With a "retro-futurism" concept, Tesla Diner is overseen by renowned chef Eric Greenspan, offering a modern take on classic American diner fare like the Tesla Burger, chicken and waffles, and epic bacon. Prices range from $4 to $15, […]
American beverage brand Lemon Perfect collaborated with New York-based creative agency &Walsh to launch a new brand campaign embodying the message, "Drinking water isn't a chore, it's a necessary and enjoyable experience." &Walsh redefined Lemon Perfect from "boring water" to "flavorful pleasure," employing a visually stimulating strategy. The campaign utilized vibrant colors, refreshing textures, and a vibrant digital aesthetic. "When you see a lemon, your body […]
KFC has launched a new campaign featuring a smiling Colonel Sanders. By reimagining Sanders as a real-life figure who obsessively pursued "perfect chicken," KFC is strongly appealing to the brand's identity and raison d'être. Created by American creative agency HiDive, the 75-second spot highlights Sanders' uncompromising approach to the chicken cooking process. He doesn't throw away substandard gravy, […]
SOCAR has rebranded. Launched in 2011 as Korea's first car-sharing service, SOCAR has grown into a mobility platform with over 10 million users. Beyond car sharing, SOCAR offers a variety of transportation options and services, but its existing brand identity struggled to fully capture its expanded value. To address this, SOCAR has established a new identity that matches its evolving service spectrum and user expectations. The most significant change is its symbol. Previously, the symbol symbolized parking lines […]
This is the brand design for Yandex Go, a super app that integrates various everyday services launched by Yandex in 2020. Because Yandex Go began as a taxi app, users' perception of it remained limited to a "taxi app," and its other features were overlooked. Consequently, a major rebranding was undertaken in collaboration with design studio Magic Camp. The starting point for this new design strategy wasn't a simple UI overhaul, but rather a fundamental question: "What kind of experience does Yandex Go provide to users?" Among the numerous concepts […]
Razer's new Pokémon Edition has officially launched globally. Initially launched in Asia to great acclaim, the collection has now expanded to new regions, including the US, Europe, Australia, and New Zealand. The theme of this collaboration is "Kanto Pokémon." Pikachu, Bulbasaur, Charmander, and Squirtle, the first partner Pokémon, are featured on various gaming gear, including keyboards, mice, headsets, and mousepads. The BlackWidow V4 X […]
Baedal Minjok has embarked on a major rebranding to celebrate its 15th anniversary. Woowa Brothers, the company behind the rebranding, has dubbed it "Baemin 2.0" and is embarking on a comprehensive transformation, encompassing everything from its brand identity to its app design. This rebranding begins with a visual overhaul of the Baemin app. Following the unveiling of a new app icon on the 9th, new colors and fonts were introduced on the 22nd. A lighter mint color has been adopted, creating a palette that complements black with a lighter tone. The font has also been updated. […]
This brand design collaboration between Richard Tully and Air, a cloud-based digital asset platform for creators. The project broke the mold of flashy brand renewals, focusing on essence and creating "space to breathe" through a restrained design. Tully's team explored the direction by drawing hundreds of "A's" on various materials. Their conclusion: "The best rebranding is the one that doesn't rebrand at all." […]
Apple officially launched the T-money transportation card service on Apple Pay on the 22nd. Now, users in South Korea can add T-money to their iPhone and Apple Watch to conveniently use public transportation without a physical card. This change comes approximately two years after Apple Pay launched in Korea in 2023. Users can complete registration by pressing the "Add" button in the iPhone Wallet app, selecting T-money from the transportation card tab, agreeing to the terms and conditions, and completing the Apple Pay authentication process. Registered T-money cards […]
