TBWA has unveiled a new brand identity. This rebranding focused on redefining human creativity as a core brand value in an environment where AI is rapidly spreading across the advertising industry. While maintaining the existing 'Disruption®' philosophy, the visual language and messaging have been revamped. The new identity uses ‘Made by Humans’ as its central message. Throughout the brand, handcrafted graphic elements, rough typography, and strong black-and-white contrasts are applied to human [… ]
The North Sea Jazz Festival has unveiled a commemorative identity to mark its 50th anniversary in 2026. Based on the existing visual system created by Studio Doomba in 2022, new motion graphics, an expanded color palette, and dedicated sound design were developed. The existing identity expresses the rhythm and movement of jazz performances through typography. Studio Doomba developed its own code to implement movements where letters expand and change shape. The green brushstrokes symbolizing North Sea Jazz are retained, and [… ]
Danish typeface foundry Playtype has collaborated with creative studio S&A (Seneda & Abrucio) to release 'ShieldFont,' an open-source typeface designed to protect online content from AI scraping. Rather than opposing AI itself, the project focused on challenging the practice of freely utilizing all publicly available internet content as AI training data. ShieldFont was developed by type designer Jeppe Pendrup, based on Playtype's existing typeface 'Optik.' What users see on the screen [… ]
This is the brand design for 'The Hyundai Hi,' Hyundai Department Store's premium online shopping platform. Unlike domestic e-commerce, which has focused on speed and price competition, the focus was on transferring the experience of browsing a department store and discovering unexpected products to a mobile environment. Base Design developed the brand and digital experience. Centered on the friendly greeting 'HiHi,' the naming, brand strategy, visual identity, art direction, and UI/UX were designed. Approximately 3,000 brands are featured as shop-in-shops and curation spaces [… ]
RIMOWA has unveiled a limited-edition 'Dartboard Case' in collaboration with the British dart brand Winmau. Applying RIMOWA's signature aluminum design, well-known for its travel suitcases, to a traditional wall-mounted dartboard cabinet, this project combines precision engineering with sports equipment. It is drawing attention for expanding the brand's representative materials and manufacturing methods into a new category. The case features an anodized aluminum exterior with RIMOWA's iconic groove pattern, a polished latch lock, and [… ] inspired by aircraft manufacturing.
Studio Cera has unveiled a new brand identity in collaboration with Ofform Studio. This project focused on visually expressing the historicity, memory, and diverse cultural layers pursued by the interior architecture studio, Studio Cera. It is characterized by the establishment of a brand system that goes beyond simply implementing a minimalist design, capable of simultaneously conveying sophisticated structure and a profound narrative. The brand system [… ] the proportions of classical architecture and modern restraint
Brazilian designer Matheus Bredov has unveiled a new visual identity for the Capoeira group 'Ginga.' Ginga is a cultural project that operates Capoeira workshops and educational programs. This design portrays Capoeira as a living culture where bodily movement, rhythm, history, and collective memory constantly intersect. The visual system is centered around bold editorial typography, intense colors, and high-contrast documentary photographs. The typography evokes movements of stretching and rotating the body, and fluid [… ]
Minimalist mobile phone brand Light has unveiled the 'Light Flip,' a foldable phone equipped with a physical keypad. Designed for users who want to escape the infinite scrolling and notifications of smartphones, the device is priced at $299 in the U.S. and is scheduled to begin shipping in April 2027. Instead of a touchscreen, the Light Flip features a 2.8-inch OLED display and a T9-style physical keypad. It eliminates the external screen and features a small light on the front that only indicates notification status. Calls, texts, alarms, [… ]
Digital artists Lu Yan and Zhiyi Zhang have unveiled 'Rams System Icons,' inspired by the design philosophy of Dieter Rams. This icon project expresses familiar digital functions—such as cameras, music, email, and calculators—as three-dimensional objects that resemble Braun industrial products. By combining warm gray plastic surfaces with metallic materials and orange and yellow buttons, the icons recreate the impression of 20th-century Braun products. They can actually be pressed or rotated [… ]
Game publisher Bethesda Softworks has unveiled a new logo to commemorate its 40th anniversary. Bethesda described it as a “logo inspired by our roots.” It has not yet been revealed whether this design is a commemorative logo used only for the 40th anniversary or a new identity to be applied across the entire brand going forward. The new logo departs significantly from the black sans-serif wordmark that has been in use since 2010. Using long, angular letters, strong colors, and a light-diffusing effect, it combines retro-futurism and [… ]
Bonnie Clyde has unveiled a new brand identity. This project focused on redefining eyewear not merely as a fashion item, but as a medium for self-expression. Through cultural and consumer research, the brand noted that the current eyewear market is repeating similar designs and messages. Conversely, it confirmed that consumers desire more emotional experiences such as romance, fantasy, craftsmanship, and self-expression; based on this, the brand has newly [… ] its direction
The U.S. state of Vermont has unveiled its first official tourism brand. The Vermont Tourism Board collaborated with DNCO, a place branding agency, to introduce a new brand platform called "State of Inspiration." The goal of this project is to redefine Vermont not merely as a nature destination, but as a travel destination for discovering diverse cultures and local experiences. The brand was first revealed at this year's Vermont Tourism Summit and introduced as the state's first dedicated tourism brand. Development [… ]
