This is the brand identity created by Simmer in collaboration with design studio Play. Simmer is an online gaming platform where sports fans form virtual teams, watch matches, and compete against each other. It expresses the nature of the game, which involves competing against opponents using sports knowledge and strategies—including basketball—through a visual language derived from ancient lion hunting.
The logo depicts a human and a lion facing each other head-on. Starting from ancient stone carvings, Play refined the outlines of the figure and the lion into angular shapes. The arms and forepaws of the two figures are positioned to face the center, creating a stance of confrontation. The same symbol is placed at the top of the app and is also applied to basketballs, flags, and rings.
The formative principles originating from hunting extend to typography, screen layout, and motion. Strong diagonals are used on the screen, and moving elements are employed to express the flow of the game and changes in data. Images of letters carved into stone and logo sketch videos demonstrate how the angular contours and classic letter forms were created.
The app utilizes player and team statistics accumulated over decades. The screen features a warm color palette with cyan applied to key figures. The roles of the colors were assigned so that the eye is drawn first to the items necessary when comparing player and team information.
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