인터브랜드가 새 로고와 비주얼 아이덴티티를 공개했습니다. 이번 리브랜딩은 외부 스튜디오가 아니라 인터브랜드 내부 팀이 진행했습니다. 새로운 로고는 소문자에서 대문자로 바뀌었고 커닝이 매우 좁아졌습니다. INTERBRAND의 글자들이 서로 강하게 붙으면서 일부 조합은 한 덩어리처럼 읽힙니다. 커닝은 로고의 완성도를 좌우하는 작은 균형입니다. 글자 간격이 너무 넓으면 느슨해 보이고, 너무 좁으면 답답해 보입니다. 이번 인터브랜드 로고는 후자에 가깝다는 반응을 […]
더본코리아가 빽다방의 새 로고 2종을 상표 출원했습니다. 기존 로고의 핵심이었던 백종원 대표의 얼굴은 빠졌습니다. 대신 웃는 얼굴의 캐릭터와 커피잔·빵을 닮은 캐릭터가 등장했습니다. 아직 최종 로고는 아닙니다. 더본코리아는 여러 후보를 두고 의견을 수렴하는 단계라고 밝혔습니다. 20주년을 앞두고 브랜드 개편을 준비하는 흐름으로 보입니다. 가장 큰 변화는 인물 중심 로고에서 캐릭터 중심 로고로 바뀐 점입니다. 기존 로고는 백종원 […]
Google이 10년 동안 사용하던 워드마크를 조용히 교체했습니다. 이번 워드마크는 기존 Product Sans 기반 로고 대신 Google Sans Flex 기반으로 재설계됐습니다. 가장 큰 변화는 글자의 비율입니다. x-height가 더 높아졌고, 전체적으로 덜 기하학적인 형태를 가지게 됐습니다. 덕분에 작은 화면에서도 가독성이 더 좋아졌고, AI 인터페이스 환경에서도 더 유연하게 작동할 수 있게 됐습니다. 구글은 이번 변경을 통해 브랜드 시스템 […]
Google이 Gemini 앱에 새로운 디자인 언어인 ‘Neural Expressive’를 적용했습니다. 이번 변화는 Google I/O 2026에서 공개됐습니다. Neural Expressive는 Gemini의 인터페이스와 상호작용 방식을 바꾸는 디자인 업데이트입니다. 구글은 새로운 애니메이션, 동적인 응답 UI, 강화된 모션 효과, 햅틱 피드백 등을 적용했습니다. 입력창 디자인도 변경됐습니다. 더 큰 pill 형태 UI가 적용됐고, Gemini Live 기능은 메인 인터페이스 안으로 통합됐습니다. 응답 방식도 […]
구글의 새 앱 아이콘이 실제 서비스에 적용되기 시작했습니다. 지난 4월 말 공개된 워크스페이스 앱 아이콘 개편안이 5월 18일 전후로 웹과 일부 앱 환경에서 보이기 시작했습니다. 대상은 Gmail, Google Drive, Docs, Sheets, Slides, Calendar, Chat, Meet, Forms, Keep, Voice, Tasks, Vids 등입니다. 이번 변화의 핵심은 그라디언트입니다. 기존 구글 워크스페이스 아이콘은 대부분 빨강, 파랑, 노랑, 초록을 […]
It is becoming increasingly likely that the face of Buldak Spicy Ramen will change. Samyang Foods is considering replacing "Hochi," the character that has adorned the front of the package since 2014, with a new character named "Pepo." If the replacement actually takes place, Buldak Spicy Ramen will have a new representative character for the first time in about 12 years. Pepo is a red chick character created by Samyang Annie, a content commerce subsidiary of Samyang Round Square. It is not a character completely separate from the existing Hochi. According to the currently known backstory, it is [… ] born after Hochi ate a chili pepper.
Meta's text-based social app, Thread, has unveiled a new logo and font. This change aligns with Thread's move to establish itself as an independent conversation platform, moving beyond its role as an extension of Instagram. The most significant changes in the new logo are its slant and thickness. While the previous logo emphasized thin, hand-drawn lines and loop shapes, the new logo features a bolder form that tilts forward. Thread Design Lead Christopher Clare [… ]
Palm Beach International Airport in Florida is scheduled to change its name to “President Donald J. Trump International Airport.” This change goes beyond merely attaching a new name to airport signage. Controversy is mounting because the airport name, logo, visual elements, promotional materials, and even merchandise designs will fall under the intellectual property management structure of the Trump administration. According to a license agreement approved by Palm Beach County, the county [is entitled to] the new name and related visuals [… ] for airport operations and promotion.
Mercedes-Benz held its first-ever world premiere event in Korea. On April 20, 'The All-New Electric C-Class' was unveiled for the first time globally in Seongsu-dong, Seoul. It served as an occasion demonstrating the importance of the Korean market. At the event, Mercedes-Benz introduced the electric C-Class along with its proprietary operating system MB.OS, electrification strategy, and new digital experiences. However, reactions following the event were mixed. At the center of the controversy was the stage production. The venue featured street food stalls, karaoke signs, neon signs, etc. [… ]
Speculation is circulating that Google app icons across the board will switch to a gradient style. According to an internal source at the Android-focused media outlet 9to5Google, Google is reportedly preparing a new gradient-centric icon system internally. This change aligns with the new brand direction that Google has recently been expanding. Google applied a gradient to its new 'G' logo in 2025 and has already implemented gradients in five Google services. The leaked icons feature overall rounded shapes [… ]
Allbirds, known as an eco-friendly sneaker brand, has suddenly shifted its focus to becoming an AI infrastructure company. On April 15, the company announced that it had signed a $50 million convertible financing agreement with institutional investors to secure high-performance GPUs and transition into an AI compute infrastructure business. It also plans to change its name to Newbird AI. According to the company's explanation, the plan is to become a GPU-as-a-Service (GPUaaS) provider by acquiring GPUs and leasing them on a long-term basis. The market reaction was close to overheating. According to Reuters, Allbirds […]
This is the brand design for SK Telecom's new MVNO brand, 'Air'. While existing telecommunications were designed around complex pricing structures and procedures, Air started with an approach that boldly streamlined these elements. The core is a simple experience tailored to users familiar with the digital environment. This project was undertaken by design studio BRENDEN. The focus was on clearly conveying the 'lightness' that the brand aims for visually. As the name implies, placing an image as light and flexible as air at the center, the overall identity [… ]
