Sheffield FC, known as the world's oldest football club, has unveiled a new logo. Founded in 1857, Sheffield FC is the oldest football club recognized by FIFA and is one of the few clubs to have received the FIFA Centennial Order of Merit. The new logo has largely removed the shield shape, player illustrations on either side, and various decorative elements from the previous emblem. Instead, inside a circular badge, it features 'SFC', the founding year [… ]
The 2026 FIFA World Cup logo has once again become the center of controversy. On May 18, 2023, FIFA unveiled the official brand for the 2026 World Cup in Los Angeles, USA. The logo features a photograph of the World Cup trophy placed atop the large number '26'. FIFA described this as ‘the first brand to combine the World Cup trophy with the host year.’ The design of the official 2026 World Cup logo is controversial. The 2026 World Cup logo [… ] a photograph of the World Cup trophy placed atop the large number '26'
Hyundai Card has officially launched 'Alphabet Card' as an independent brand. Alphabet Card is Hyundai Card's flagship product system, which originated from M Card in 2003. The core of this reorganization is the integration of individual card products under a single brand and the restructuring of the brand experience around the alphabet. The brand slogan is 'Alphabet for Life,' which expresses users' consumption patterns and lifestyles through a single letter. B stands for Beauty, P for Pay, and R for Repeat, while the BOLD line represents D, S, […]
The Alps 2030 Organizing Committee, preparing for the 2030 Winter Olympics and Paralympics, has unveiled a new brand identity. The key element of this unveiling is two emblems, one for the Olympics and the other for the Paralympics. While sharing a single visual language, the two emblems are expressed in distinct forms and were designed around the concept of "mountains revealed by light." Alps 2030 has been adopted as the official signature, replacing the previous name "Alpes Françaises 2030 / French Alps 2030." The Organizing Committee [… ]
The U.S. government has unveiled a design for a limited-edition passport commemorating the 250th anniversary of independence. The State Department explained that this passport is a special edition created to celebrate the 250th anniversary of American independence and maintains the same security features as existing next-generation passports. Issuance will begin on July 6, 2026, at the Washington Passport Office in Washington, D.C., but applicants who apply online, by mail, or through overseas diplomatic missions will not be eligible. The controversial aspect is the interior design of the passport. The released images show President Donald Trump's [… ]
Gimpo Hyundai Premium Outlets has expanded its friendly nickname, 'Kimhyun-ah,' into a visual language. 'Kimhyun-ah,' a shortened name for Gimpo Hyundai Outlets, is an expression that has naturally taken root among users. This project was initiated to develop this nickname beyond a mere pet name into a unique voice representing the space. The new exclusive font was created in collaboration with designer Chae Hee-jun. Designer Chae Hee-jun is known for his delicate handling of the structure and impression of letters, and in this font as well, [… ]
Tempo, founded by Stripe and Paradigm, has unveiled a new brand identity. Tempo is a blockchain for real-world payments, aiming to be a global payment infrastructure optimized specifically for stablecoin transactions. Based on speed, efficiency, and scalability, it seeks to set a new standard in the global payment landscape. This brand identity was developed by Studio Dumbar/DEPT® in close collaboration with Paradigm's Veit Moeller and Matt Huang. The brand strategy is characterized by humility as a technology provider and [… ]
Hyundai E&C has unveiled a new brand identity for its apartment brand, Hillstate. This rebranding marks the 20th anniversary of Hillstate's launch. Hillstate is Hyundai E&C's flagship residential brand, first introduced in 2006. This renewal goes beyond a simple logo change. Along with the new BI, Hyundai E&C is also expanding residential services for residents. The new logo retains the curved elements of the existing Hillstate while transitioning to a more streamlined form. While continuing the impression of the existing brand, [… ] to make it easier to read in digital environments
Lotte Wellfood's flagship snack brand, Kkokkalcon, has revamped its packaging design. This is the first package renewal in five years since 2021, characterized by the preservation of existing brand assets while strengthening visual elements that young consumers will find entertaining. The new packaging also features the English brand name to facilitate engagement with global consumers. For this project, the Lotte Wellfood Design Team handled project management and design, while Thomas Studio was responsible for the brand and packaging design. [… ]
Xerox has unveiled a new logo and brand identity. This change is part of the brand integration efforts undertaken following the acquisition of Lexmark. Xerox completed the acquisition of Lexmark in 2025 and has since been working to unify its portfolio of printers, multifunction devices, software, and managed print services. The new logo removes Xerox's existing red spherical symbol and streamlines the design around a wordmark. Xerox described this change as “the company’s next step.” The new brand is Xerox and [… ]
Samyang Foods' protein pasta brand, Tangle, is strengthening both its product competitiveness and brand design. Tangle is a convenient pasta brand featuring dried noodles made from chickpeas, packed with protein and dietary fiber. Through a diverse product line including Mushroom Cream, Garlic Oil, Basil Tomato, and Garlic Shrimp, it is expanding the ramen-centric convenience food market into the realm of pasta. In terms of brand design, Tangle was engineered to appear not merely as a convenience food product, but as a brand representing a new food culture. The iF Design Award [designed] Tangle [… ]
KFC has unveiled a global brand refresh. This transformation is not merely a logo change, but a project to overhaul the entire brand experience, encompassing menus, stores, packaging, advertising, and digital displays. The core symbol is the bucket. KFC has expanded the bucket—originally a packaging container for chicken—into a key asset that connects the entire brand. The form and image of the bucket are being utilized more actively in packaging, advertising, apps, and store designs. JKR was responsible for the new identity. JKR [… ]
