Sovicrano v Sadou, a new brand challenging the stereotype that apples are bland, has unveiled a new identity and packaging. The brand name means "gathered from the garden" and highlights the fact that thousands of apple varieties each possess distinct characteristics. The rebranding established trust in natural flavors, curiosity, and childhood nostalgia as its core values. At the heart of the brand sits a friendly hedgehog mascot. The hedgehog appears on the packaging, website, social content, and animations [… ]
Cadmus, an edtech company providing assessment solutions to universities in Australia, the UK, and the US, has completed a nine-month complete rebranding in collaboration with brand design studio LoveWork. Cadmus operates a comprehensive assessment platform for universities. Well-designed assessments have a significant impact on student performance and make the work of educators easier. Cadmus aims to improve assessment for both teachers and students through comprehensive and smart products. This [… ]
Warner Bros. Discovery Sports and design studio Dixon Boxy have unveiled the identity for the Olympic broadcast brand, Home of the Olympics. The key element is the podium. The Olympic podium is described as the final step marking the end of an athlete's lifelong journey, serving as a symbol that encapsulates sacrifice, ambition, and conviction. Rather than altering this meaning, the project chose to bind the journey and the symbol into a single visual concept to convey them more deeply. The new identity does not feature the podium as a fixed logo. Dixon Boxy [… ]
The Bulletin of Atomic Scientists has set the Doomsday Clock to 85 seconds to midnight for January 27, 2026. This is the closest it has been to midnight since the Doomsday Clock was created in 1947. The previous adjustment was in January 2025, when the Doomsday Clock was 89 seconds to midnight. The Bulletin of Atomic Scientists' Science Security Committee determined that global existential threats have worsened. The committee urged for nuclear arms control, climate response, the establishment of guidelines for the use of artificial intelligence, and strengthened cooperation on biosecurity. Alexandra Bell, Bulletin of Atomic Scientists [… ]
Netmarble's blockchain gaming platform, Marvrex, has launched a complete rebrand to celebrate its third anniversary. The core message of the rebrand is a declaration to restore the fun of Web3 gaming. The platform's operational priorities will be focused on gameplay experience and emotional immersion, rather than complex procedures like token exchanges and NFT transactions. This rebranding highlights Marvrex's commitment to expanding game partnerships and enhancing its user rewards system. The rebrand also focuses on strengthening technology and sustainability, and community […]
The Théâtre des Bouffes du Nord in the 10th arrondissement of Paris, France, serves as the visual identity for the 2023–2024 season. This season prominently features a collaboration with Latvian artist Roberts Rurans. The concept is described as an imagined medieval European theater, combining historical memory, theatrical imagery, and contemporary interpretation. The new identity centers on hand-crafted textures. The artist creates rough textures using acrylic on paper, and digital post-production color [… ]
To mark its 30th anniversary, JobKorea changed its name to Worksphere and declared a transition to a platform centered on AI agents. Worksphere unveiled its mid-to-long-term strategy at "JobKorea The Reboot," a 30th-anniversary event held in Samseong-dong, Seoul, on the 29th. CEO Yoon stated that the future of recruitment begins with the deconstruction of the resume, explaining that AI has reached a stage where it understands the context of people and relationships. Accordingly, he said that existing resumes will be transformed into digital profiles usable by AI [… ]
This is a new display typeface for YouTube. Global type foundry Sharp Type announced that it developed the multi-script display typeface "YouTube Display" at the request of YouTube. According to Sharp Type, YouTube presented the challenge of developing a system capable of simultaneously ensuring consistency and distinctness across all screens and touchpoints encountered by billions of users. Based on YouTube's accumulated brand assets, the new typeface is a display-specific font that supports a wide range of languages, […]
British luxury retail brand Fortnum & Mason has unveiled a new chocolate bar collection. This lineup features a concept that designs taste and sound together. It involves concealing piano sheet music inside the packaging to connect the impression of a single bite with a musical experience. The starting point of this concept is the trend of neurogastronomy. It translates the perspective that the length, timbre, and pitch of music influence the gustatory experience into a product. Just as background music is tuned in a restaurant, the chocolate on the offline shelves [… ] the senses
Criticism is spreading that the logo for the Trump Peace Committee, unveiled in Davos, resembles the UN coat of arms. U.S. President Trump launched the "Peace Committee," positioned as an international conflict resolution body, and unveiled a gold logo at the World Economic Forum held in Davos, Switzerland. The logo has been evaluated as similar to the UN coat of arms due to its composition of olive branches encircling the globe. However, unlike the UN, which features a map of the entire world, the Peace Committee logo depicts only parts of North and South America [… ]
Kia has unveiled a brand identity development project for its next-generation in-vehicle AI assistant, the Kia AI Assistant, scheduled for 2025. Amidst the proliferation of AI assistants, the company aims to set a new standard for vehicle experience through a distinctive design language and clear functionality. This project was conducted in collaboration with the Kia brand team and design studio BUCK. The development of this assistant stems from Kia's comprehensive brand overhaul in 2021. At the time, Kia redesigned its logo and communications […]
Volvo has created a new font for safety. On December 19, 2025, Volvo Cars unveiled Volvo Centum, a dedicated typeface designed for safety and readability. Volvo stated that it collaborated with the world-renowned type studio Dalton Mag to develop a font that facilitates faster reading and more accurate gaze on vehicle interfaces. Volvo focused on reducing visual noise by adjusting details ranging from letter curves and stroke end treatments to kerning design [… ]
