The symbol of the Korean national baseball team has been redesigned for the first time in 18 years. The Korea Baseball Organization (KBO) and the Korea Baseball Softball Association (KBSA) unveiled the national team's new Brand Identity (BI) on June 9, 2026. This rebranding was undertaken to elevate the team's brand value and status by reinterpreting the existing logo, developed in 2008, in a modern way. The new BI continues the symbolism built by the previous team logo while being refined into a more concise and intuitive form. The previous logo [… ] at the 2008 Beijing Olympics
Coca-Cola has unveiled a limited edition package ahead of the 2026 FIFA World Cup. This edition is characterized by capturing the excitement of the World Cup season and the cheering culture of each country on the product packaging. Coca-Cola Korea announced that it revealed the 'Coca-Cola 26 FIFA World Cup Participating Countries Package' in early June and would supply it sequentially through major online and offline distribution channels. This package features a total of eight countries, including South Korea, Brazil, Spain, France, Argentina, England, Germany, and the United States [… ]
Twosome Place has revamped its brand identity. The key is to prioritize the name "Twosome," which people use more frequently, over its long English name. The new BI was designed to encompass the name "Twosome," the relationship between coffee and dessert, and the impression of a Korean brand. The biggest change is the symbol. According to the official Twosome Place BI explanation, the new symbol is a combination that interprets "Twosome" using English letters and Korean consonants and vowels. It combines the T, representing "TWO," and the Korean consonants "ㅆ" and "ㅁ," which form the pronunciation of "SOME," [… ]
The 63 Building, a symbol of Yeouido in Seoul, has reopened with a new identity. Hanwha Life has completely renovated the commercial facilities of its headquarters, the 63 Building, and officially began operations on June 4, 2026. This renovation is a project to transform the 63 Building from a financial-centric office space into a global complex cultural space combining art, culture, gastronomy, and lifestyle. The 63 Building has long been an architectural landmark symbolizing Seoul's growth and the Han River skyline. However, the symbolism of a supertall building alone had become insufficient to create a new visitor experience. This [… ]
Interbrand has unveiled a new logo and visual identity. This rebranding was carried out by Interbrand's internal team, rather than an external studio. The new logo has switched from lowercase to uppercase letters, and the kerning has become significantly narrower. As the letters of INTERBRAND are closely spaced, some combinations read as a single block. Kerning is a subtle balance that determines the overall quality of a logo. If the letter spacing is too wide, it looks loose, and if it is too narrow, it looks stifling. The reaction that this Interbrand logo leans closer to the latter is [… ]
The Born Korea has filed trademark applications for two new logos for Paik's Coffee. The face of CEO Baek Jong-won, which was the core of the previous logo, has been removed. Instead, a smiling character and characters resembling a coffee cup and bread have appeared. These are not yet the final logos. The Born Korea stated that it is currently in the stage of gathering opinions regarding various candidates. This appears to be a move to prepare for a brand revamp ahead of the 20th anniversary. The most significant change is the shift from a person-centered logo to a character-centered logo. The previous logo featured Baek Jong-won [… ]
Google has quietly replaced the wordmark it has used for 10 years. The new wordmark has been redesigned based on Google Sans Flex, replacing the existing Product Sans-based logo. The biggest change is the letter proportions. The x-height has been increased, and the overall shape has become less geometric. As a result, readability has improved on small screens, and it can operate more flexibly in AI interface environments. Through this change, Google [… ] brand system
Google has applied a new design language called 'Neural Expressive' to the Gemini app. This change was unveiled at Google I/O 2026. Neural Expressive is a design update that changes Gemini's interface and how users interact. Google has implemented new animations, a dynamic response UI, enhanced motion effects, and haptic feedback. The input field design has also been changed. A larger pill-shaped UI has been adopted, and the Gemini Live feature has been integrated into the main interface. The response method is also [… ]
Google's new app icons have started to be applied to actual services. The Workspace app icon redesign, unveiled in late April, began appearing on the web and in select app environments around May 18. This applies to Gmail, Google Drive, Docs, Sheets, Slides, Calendar, Chat, Meet, Forms, Keep, Voice, Tasks, Vids, and others. The key feature of this change is the gradient. Most existing Google Workspace icons [… ] red, blue, yellow, and green
It is becoming increasingly likely that the face of Buldak Spicy Ramen will change. Samyang Foods is considering replacing "Hochi," the character that has adorned the front of the package since 2014, with a new character named "Pepo." If the replacement actually takes place, Buldak Spicy Ramen will have a new representative character for the first time in about 12 years. Pepo is a red chick character created by Samyang Annie, a content commerce subsidiary of Samyang Round Square. It is not a character completely separate from the existing Hochi. According to the currently known backstory, it is [… ] born after Hochi ate a chili pepper.
Meta's text-based social app, Thread, has unveiled a new logo and font. This change aligns with Thread's move to establish itself as an independent conversation platform, moving beyond its role as an extension of Instagram. The most significant changes in the new logo are its slant and thickness. While the previous logo emphasized thin, hand-drawn lines and loop shapes, the new logo features a bolder form that tilts forward. Thread Design Lead Christopher Clare [… ]
Palm Beach International Airport in Florida is scheduled to change its name to “President Donald J. Trump International Airport.” This change goes beyond merely attaching a new name to airport signage. Controversy is mounting because the airport name, logo, visual elements, promotional materials, and even merchandise designs will fall under the intellectual property management structure of the Trump administration. According to a license agreement approved by Palm Beach County, the county [is entitled to] the new name and related visuals [… ] for airport operations and promotion.
