The Korea Mint Corporation unveiled its marketing character, JOFAMS, on March 30. The unveiling took place at the Currency Product Sales Hall at Gwangheungchang Station in Seoul. This character was created through an industry-academia collaboration with Kookmin University. Through this initiative, the Korea Mint Corporation announced its intention to promote the cultural value of currency and its business to the younger generation in an environment where cash usage is declining. JOFAMS is a portmanteau of "Mint" and "Fams" (family). The Korea Mint Corporation has been developing the character since April of last year, conducting in-depth interviews, strategy-setting discussions, and signing business agreements with Kookmin University students. The students' [… ]
The Los Angeles Olympic Organizing Committee has unveiled the official visual identity for the 2028 Summer Olympics and Paralympics. The design is inspired by the Superbloom, a natural phenomenon that occurs in Southern California approximately once every ten years. A Superbloom is a phenomenon where long-dormant wildflower seeds burst into bloom all at once, transforming the landscape. LA28 connected this image with the temporality, tension, and explosive moments inherent in the Games. Design studio Koto participated in the development of this identity. Key [… ]
LangChain is a company that provides tools for developers to build and operate AI agents. According to its official introduction, LangChain operates an open-source framework that enables faster agent development, alongside a platform for testing and deploying them. The company currently describes itself as an “Agent Engineering Platform” and highlights LangChain, LangGraph, and LangSmith as its key products. This rebranding was an effort to streamline the brand structure that had become complex as the company grew. [… ] unveiled by Play SF
TikTok has revamped its brand design system. This work was carried out jointly by the UK brand agency Dixon Backsie and TikTok's global brand team. Dixon Backsie recently released a case study, explaining that this project was an effort to expand TikTok's brand system to a larger scale. The key was not to create an entirely new face. While maintaining TikTok's already widely recognized logo and core identity, global campaigns and advertising sales [… ]
To mark its 50th anniversary, HDC Group has significantly overhauled its business structure and brand system. At the heart of this transformation lies the intention to establish new growth axes that move beyond its construction-centric image. On March 18, HDC Group held a commemorative ceremony at Dragon City in Yongsan, Seoul, and unveiled its new slogan, CI, and future growth roadmap. The most notable change is the reorganization of its portfolio. HDC Group announced that it will adopt LIFE, AI, and ENERGY as its three core pillars [… ]
Keukenhof in the Netherlands has unveiled a new look. The Keukenhof Spring Garden, known as the world's largest spring garden, and the nearby Castel Keukenhof have jointly undergone a rebranding. Keukenhof is a spring festival venue visited by approximately 1.4 million people annually and boasts a history dating back to 1949. The project was undertaken by the Amsterdam-based design studio Tonic, which unveiled a new visual framework in time for the opening of the 2026 season. The core of this rebranding is the garden and [… ]
Songwol Towel has revamped its corporate identity to mark its 77th anniversary. The core of this rebranding does not lie in discarding old symbols. Instead, the symbol used at the time of its founding in 1949 has been revived and refined for the modern era, and the new slogan "Timeless Standard" has been added to clearly re-establish the brand's direction. Through this reorganization, Songwol has presented trust, stability, and sustainability as its core values. The new CI visually [… ] the roots of the name Songwol
Coca-Cola has revamped Sprite's brand identity and brought the iconic Lyman symbol back to the forefront. The new slogan is 'It's That Fresh.' This move is interpreted as an effort to enhance the brand's presence by adding cultural assets such as music, basketball, and street style to the refreshing image Sprite has built over the years. Lyman is at the center of this reorganization. Lyman was the representative symbol that once evoked Sprite, but in this rebranding, it has been more closely integrated with the wordmark. The new symbol is [… ]
This is a rebranding project by Gwangju Yo in collaboration with Be My Guest and Clay. This rebranding is not merely a logo replacement, but a project that revisits the brand's origins and philosophy, rephrasing them in the language of today. The starting point is the White Porcelain Jar with Cinnabar Grape Design created by founder Jo So-su in 1966. In this piece, vines flow freely, and grapes are depicted abstractly like stars. This represents the founder's attempt to forge a new path toward the future of Korean ceramics, rather than merely following tradition, and […]
Firefox has unveiled its new mascot, 'Kit'. Mozilla, which recently hinted at potential changes with a logo teaser without the fox, is now redefining Firefox's identity by introducing Kit as a "companion to usher in the new era of the internet." According to Mozilla, today's web constantly pulls users elsewhere rather than helping them. This is because it is overflowing with endless feeds, pop-ups, and information that looks plausible but is hard to believe. In this environment, Firefox [allows] users to [… ] in their own way
The health tracking platform Pulse has completely revamped its brand under the new name Machina. This represents a shift in direction from an early Web3 user-centric tech brand to a broader mass market. Machina has stepped back from the conventions of the existing wearable market, which focuses on measuring more data and driving it harder. Instead, it has reinterpreted data as an experimental tool for self-growth. The existing Pulse, with its high technological capabilities and privacy-centric philosophy, [… ]
The Wabi project, conducted by Studio Dumba, translates the nature of an AI-driven personal software platform into a brand identity. Wabi is a platform that allows users to create and share their own mini-apps with just simple prompts. Therefore, this identity does not stop at simply presenting a single, fixed service logo. Instead, the focus was on visually capturing the structure where people directly create, modify, and distribute apps. The core element is the geometrically defined W symbol. […]
